By: Steve Perkins
Submitted: 2011-02-16 13:21:18 | Word Count: 557
A well-designed business card can make you and your business look formal and professional. If you are thinking of printing your business cards at home, using a regular computer printer, the result will only give the impression that you are just a fly by night amateur. Hiring a qualified printing company is always a great idea. Good printers that specialized in business card printing can produce cards with quality and efficiency that desktop printers cannot match.
But before placing your order to an expert custom business card printer, take note of the following important tips:
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• Include basic contact information like your company’s name, address, telephone phone numbers and fax number. You should also add your e-mail and website address, if you have any. Don’t forget your name and title, of course. See to it that all your contact details are not outdated.
• Include your company logo or a graphic image that your business regularly uses for other marketing tools. The image must be relevant to the product or service that you are trying to sell but unique enough to captivate and retain people’s attention.
• Keep your business card layout simple and only use two to three different fonts. Avoid using overly stylized fonts that can be too hard to read. The font size should be large enough for anyone to read without difficulty.
• Choose a sturdy cards stock, at least one hundred pound, with bright colors. Using non-traditional materials like plastic is also a great idea as they would make your custom business cards noticeable and impressive.
• Get creative with your business cards. Consider experimenting with shapes, like choosing to oversize the card a bit. Alternatively, you may make its shape into something relevant to your product. For instance, if you are selling footwear, then consider a business card shaped like the sole of a shoe.
• Include your promotional tagline or slogan. Make sure that it encourages an emotional response and conveys your brand’s unique identity. Just keep it short, snappy and to the point.
• Add value to your business cards by maximizing the back for basic product information, a special discount offer or a calendar – anything that will your clients keep the card for future use. On the other hand, you may also consider printing a map of your store location. Or choose to include some useful tips in using your product.
Your business card is an important marketing material. It reflects your company’s professionalism and credibility. It also establishes your corporate identity. With a well-designed business card, you can be assured that people will remember you and your company should they have a need for your products or services. Good business cards are not only dependent on impressive design, though. Choosing a printing company is also crucial in creating nice business cards. To achieve quality prints for your business card needs, do a bit of research. Before handing the job to any printer, ensure that you are dealing with a company that values quality and professionalism as much as you do.
Author Resource:-Steve J. Perkins is a specialist of printing and is also a graphic designer. He is dedicated in the printing industry and continues to support the developments in the field of marketing.
