By: David H.
Submitted: 2008-11-25 21:16:12 | Word Count: 612
SMS for corporate applications helped the business world a lot. It makes business transactions and services more accurate and gives corporation an opportunity to get new customers.
Short Message Service or SMS refers to text messages. SMS is a way of transferring message from:
one cell phone to another
[ advertisement ]
a computer connected to the internet
an ordinary landline or
a handheld device
SMS may be transferred between individuals communicating with one another known as SMS PP. It is also transmitted to broadcast public announcements known as SMS CB. Volumes of SMS messages are mostly from consumer applications. The reasons of corporate users for not patronizing SMS are basically because of the lower price sensitivity and older age of corporate users.
Here are corporate applications that adopt SMS.
1. Email System
Corporate email systems are managed on Local Area Network or LAN. It includes:
Microsoft mail
Outlook
Outlook Express
Microsoft Exchange
Lotus notes and
Lotus cc: Mail
Corporate email notification is the same as Internet email notice. Users will receive information such as the sender’s name and the e mail’s subject. Through wireless network, the personal or business emails are sent to the corporate email address: It is seldom that corporations give their office email systems to the wireless environment. Corporate emails exploit the corporate communications and email address.
2. Lifestyle Packages
Lifestyle Packages or Affinity Programs are big opportunities for mobile network operators. They have the potential to get a large number of new customers. SMS is a very crucial part of the offering. This program is the joint effort of mobile carriers and companies. These companies have large customer groups. This partnership includes:
Television companies
Supermarkets
Airlines
Sports clubs and
Banks
SMS is used to give customers all kinds of reminders and information like:
flyer miles status
overdue tape rentals
appointments and
pick up notice
Both parties in this program can benefit from this partnership.
3. Mobile Banking
Mobile Banking is a specific kind of affinity program. It includes different elements like:
Information services
SIM Application Tool Kit
Related lifestyle packages grow fast. As competition between network increases, customization for specific group user is necessary.
4. eCommerce
A mobile phone is manipulated in Electronic Commerce for the purpose of financial transfer. It means transferring fund electronically or making payments for goods. Electronic Commerce Application is the transferring of money between accounts and payment for purchases.
5. Customer Service System
SMS can avoid expensive voice calls to customer service centers. It provides customers with their accounts status information and new service configuration. Standard SMS is joined with protocol like:
SIM Application Tool Kit or
Wireless Application Protocol
6. Position Information
SMS is best for transferring Global Positioning System or GPS. GPS is a free global network of 24 satellites. This application combines satellite positioning systems. It tells people their exact location. Position information includes:
longitude
latitude
bearing and
altitude
GPS is ordinarily about 60 characters in length. It offers such information as vehicle registration and tachometer’s average speed.
7. Dispatching Job
SMS is used to communicate new jobs from the office to field staff. Customers normally contact a call center. The staff then takes the call and classifies them. Job dispatch application can be combined with vehicle positioning application. The nearest available personnel can be deployed to serve the customer. Job dispatch application will become steady generators.
8. Remote POS
In retail environment such as credit card authorization, SMS is used. A mobile device is connected to a Point of Sales or POS such as credit card swipe and keypad. The credit card is sent to the bank for authorization. An authorization code is returned as SMS to the POS. This major applications facilitated by SMS achieves messaging milestones.
