By: Arthur Cooper
Submitted: 2011-02-05 21:13:29 | Word Count: 664
A recent projection made by the Direct Marketing Association forecast that for every dollar a business spends on email marketing, over $42 can be made. That’s huge! That means if you spend even $500 a month on your email marketing campaign, and execute it effectively, you can get up to $21,000 of revenue. All from just one portion of your marketing campaign.
So, how can you tap into this potential gold mine for your business? By following a few simple steps.
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First, acquire a contact list. But how? Well, there are a number of ways to go about this. You can always purchase a list of contacts, but that gets expensive. So, if you don’t already have a list of contacts that you’ve collected over time, try running a promotion or contest that requires people to give you their email address. You can also start a loyalty program that offers benefits to its members, like special pricing or free shipping. You could even offer an exclusive manual or informative brochure that users would be interested, but requires them to plug their email address in to download it.
Once you have your list, consistency is vital. You can’t just send one email out and expect it to bring thousands of dollars to your business. You have to send emails to your potential customers regularly so they come to trust you as a valid source of information. Statistically, email marketing is not successful unless it is maintained, so don’t even try it if you aren’t going to put the time in to constantly reach out to potential clients.
If you’re emailing your clients monthly, weekly or more, what can you possibly talk about? Anything. Just make sure it’s relevant to them. Don’t bore them with information they don’t need. That’s a good way to end up in their digital trash cans, or be marked as spam – which would prove fatal to your email marketing campaign. Work hard to inform them why they need to know the information you are providing, and they will look to you as a trusted vendor. That means when they are ready to make a purchase, they will come to you first.
To ensure success, track the statistics of your email marketing campaign. That will help you to understand who is reading your emails, which emails are generating leads, and which leads are generating sales for your company. Without all this information, you can’t make the necessary improvements to your campaign which will maximize your marketing dollars.
But who has time for all this? You have a business to run, and many facets of your marketing dollars to keep track of. Here’s where Optimum7 can help. We will help you get contacts, send your emails out regularly, track your statistical information, and optimize your email campaign based on that data to provide you with the most bang for your buck.
Optimum7 makes it a priority to stay on top of the latest internet marketing trends, and has helped many clients achieve increased productivity through email marketing. Contact us today to get your email marketing campaign up and running. Call us at 1-800-736-9618
