Most important television networks have been in management of what you watch, when you watch it and how typically you watch the programs that interest you. With the social boom caused by web 2.0 including social networks and online movies and video, major television networks will no longer confine your mind to their broadcasts for entertainment.
Chris Anderson (author of The Long Tail) hit the nail right on the head... In his book, he predicted that tv's viewing audience can spend more time on the Internet than watching TV. This former viewing audience will entertain themselves by going to websites they are inquisitive about (to try and do whatever is more attention-grabbing to them than watching TV). Chris predicted that folks can pay their time more concerned in their personal "long tail" interests.
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This trend is unhealthy news for the television networks!
The Web offers television’s former viewing audience better entertainment as a result of they can do, see and hear what they wish and after they want. The large television networks not have a monopoly on the public’s entertainment and mind share.
To form matters worse... with the advent of DVR (digital video recorders) less and fewer folks are watching tv commercials (the lifeblood of the key TV networks). The average person with Internet access is spending 4 times longer online than watching TV. The effectiveness of television advertising is dwindling exponentially and to form matters worse, 90% of DVR homeowners are fast forwarding through television commercials!
The truth is, folks hate commercials. We tend to all understand that sigh when you're intensely concerned in your favorite TV show just to be distracted by a pair of minutes of commercials. Most individuals have learned to ignore commercials, whether or not they are watching them!
All the large complete advertisers that you just see on television are well alert to the very fact that their advertising greenbacks don't seem to be yet invested in television ads as they once were. These major brands, as well as the BIG eight in advertising, are wanting to the Web as an alternate form of advertising for quite it slow now.
For the primary time in history thousands of people are going to share in revenue that was formerly paid to major tv networks. Countless greenbacks are visiting be paid on a residual basis to a "core cluster" of promoting partners... No hype meant or implied!
PPP could be a approach for advertisers (Like Harley Davidson or Taco Bell) to serve a 5 second audio advertisement to website visitors. It is a approach for advertisers to target their five second audio ad to specific interests, demographics and geographic locations.
Huge TV's ad revenue is dwindling as a result of PPP offers advertisers a more cost effective advertising solution that has been providing positive Return on Investment (ROI) for over two years. PPP offers advertisers a way to achieve their target audience and is the only kind of media whose impressions and ad placements are verified by an freelance 3rd party.
PPP isn't new, it's been running for 2 ˝ years, has over so many advertisers and over 66,000 websites that serve PPP ads to their visitors.
The 650,000+ websites that currently serve these ads are responsible for forty three million streams (impressions) of advertisers' 5 second audio ads on a monthly basis.
