4 Approaches To Directory Submissions: Which One Is Right For You?
By: Seomul Evans
Submitted: 2008-11-21 16:40:27 | Word Count: 657
One of the best ways to drive traffic to your site is to ensure that you have high quality, relevant inbound links. If you want to improve your website ranking, the most important thing to do is to get links from sites that are considered authoritative in your field, and get lots of them. Look for websites whose ranking is higher than yours, and determine how you can go about getting those sites to link to you. One of the best ways to get relevant, high ranking sites to link to you is through directory submissions.
Directories are repositories of links that are broken down by category and subcategory. Most directories determine which category a website will fall into by looking at the content on the whole site rather than just on one or two pages, and most directories will only allow a single website to be listed in one or two categories.
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Directory submissions are a great way to get to one way links naturally. One way links are given more value by Google than are two way links, so it’s important to get as many one way links as possible. There are several ways to submit your site to directories. Here are some of them:
1. Directory Submission Software: The advantage of software is that it submits your website to online directories automatically. The bad news, however, is that many directories won’t allow you to submit your site without a registration code. This means that if your software tries to submit your site to a directory, then the directory won’t take it. There’s also a chance that your website will be submitted to the wrong category. If that happens, then the directory owner may actually delete your website from the directory. The directory owner may also consider your submission to be spam and reject it outright.
2. Manual Submission: Manually submitting your website to relevant directories can be tedious and time consuming, but it helps you stay in control of the submission process because you can choose which category and sub category to submit to. When you submit your website manually, you can also make sure that it meets directory guidelines for title, description, and anchor text. This process is much more costly than using directory submission software, but it does lessen the chance that your submission will be rejected.
3. Do It Yourself: Keeping all of your search engine optimization activities within your own control can be a great way to learn about how directories work and about search engine optimization. You will become more familiar with which directories cater to your market niche, and you will learn about your competitors. You will also get great ideas for your own business as you look at other websites that cater to the same potential customers. Although it is time consuming, doing your SEO tasks yourself can be very rewarding and can help you understand more about internet marketing than you could ever learn simply by consulting with an expert.
4. Hire an SEO expert: Many business owners have no desire to shift their focus away from the day to day workings of their businesses to the tedious process of managing internet marketing campaigns. Fortunately, SEO experts and internet marketing gurus specialize in directory submissions and link building. These professionals have years of experience in developing internet marketing campaigns and will know precisely which directories you should submit your site to. They know all of the guidelines for the major directories, and they can complete the process in a fraction of the time it would take you to do it. There are two ways to make an SEO expert part of your team. The first is to outsource your SEO and the second is to hire on an SEO expert for your business. You will probably find that outsourcing your SEO is a smart move since you don’t have to worry about salary and benefits.
