By: Steve Perkins
Submitted: 2011-01-27 15:14:53 | Word Count: 611
Why do you need a business brochure? A business card can give your prospects your contact information, but it’s not enough to tell people what you really do. A letter can present information about your business, but people often disregard a marketing letter and throw it straight into the trash. Likewise, a face to face meeting is a good way to tell a prospective customer about your business, but you simply don’t have enough time to do face to face meeting all the time.
In such situation, a brochure will fulfill the gap left by other marketing tools. Brochures are an exceptional way to wrap up information about yourself, your business, and the products and services you offer in a layout that is easy to mail or given out at a meeting.
[ advertisement ]
There are actually a lot of brochure designs available today, from simple two-fold design using an 8.5 inch x 11 inch paper to highly structured 9 inch x 12 inch pocket folder with eight pages stitched together. A good design not involves creating a flamboyant design, but a careful research of your target market in order to create a design that will make a great first impression. Similarly, the design should leave a prospective client with something he is cautious to throw away.
In this age of email, the Internet and digital printing, it is easy to think that a web site can replace printed brochures. But the fact is it is not easy to change the visual impact that a brochure creates when put in the hands of the customers. It is, therefore, critical to still create the best brochures for your business.
• To get started, consider gathering a number of brochures including those from your competitors. Be sure to gather different card that represent different qualities such as two-color cards printed on textured paper stock and four-color glossy brochures. Choose the qualities of these brochures that best fit your business. Ask yourself what makes the brochure design attractive? By identifying the elements that make these brochures exceptional will make it easier to create a design for your own business which will best convey your message and image.
After you have decided on your design, it’s time to focus on the copy of your brochures. You don’t really need a professional writer to do your content. Just get a paper and write your ideas on it. This will help you organize your thoughts and the way you message is presented.
When creating your design, there are questions you need to ask yourself:
o What service, value, and products to you offer?
o What do you have to promote to your target customers?
o Who is your target market?
o What would you like to tell your prospective customers?
o What images or graphics will help you convey your message to your prospects?
Aside from your message and the products or services you offer, there are other information that your brochure printing has to contain such as:
o Your phone number
o Email
o Fax
o Web Site
If possible, do not to include information which would change in the next months or so. The same goes for people’s name and photographs which are to change in the following months. There's no sense in spending thousand dollars in a brochure only to have it change before you can send it out entirely.
Author Resource:-Steve J. Perkins is a specialist of printing and is also a graphic designer. He is dedicated in the printing industry and continues to support the developments in the field of marketing.
