By: Brad Kartel
Submitted: 2011-01-24 08:22:45 | Word Count: 731
Failure in printing rack cards for promotions is not an uncommon thing. Plenty of newcomers to rack card printing will experience this at least once or twice. It is no tragedy to fail with those custom rack cards. The real tragedy would be for you to miss the lesson on where the weaknesses lie in your design or your content for rack card printing.
To help you avoid that tragedy, I am going to teach you here how to locate the weaknesses of your color rack cards. By telling you precisely where you need to look, I hope that you can continually improve your custom rack cards as you identify and eliminate all their weaknesses for each batch of prints.
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a. You weaknesses in the text – The typical weaknesses that people have in their rack card text are in its appeal. Most people think that the usual slogans and generic marketing taglines are enough to get people to respond. Nowadays, those are just noise to many people and seeing those on rack cards means they ignore those prints altogether.
The best color rack cards today use a more specific kind of text content that is targeted towards specific readers. For example, you can have text content targeted only to women, while you have another rack card targeted to men only. You can try to have other kinds of rack cards for the people who want things cheap, while another one who want to spend on luxury.
Many people miss the chance to be more direct and potent like this with their rack cards, preferring instead to use generalized slogans. Don’t be like that. Review your rack cards and see if there is something you can do to make your text content sound more targeted.
b. The probably bad things in the image – Sometimes many people make the mistake in printing some bad images in their rack cards. By bad images here, I mean images that have not been rendered and enhanced properly for rack card printing. With all the web based images out there, it is easy for many newcomers to think that those are enough for their rack cards.
However, if you do print those web images in your rack cards, the results would be fuzzy and not ideal. This is one of the great weaknesses in many rack cards out there, and it makes them look cheap, amateurish and untrustworthy. So try to check your images. Make sure they were not taken from the web, and instead use only original scanned sources or graphic design sources. The higher the resolution of the images, the more it should be good for rack card printing.
c. Color scheming problems - You can also try to see if colors are your problem in rack card printing. Printing plain colored rack cards today is not enough as there are plenty of brochures, posters, catalogs and flyers that vie for reader’s attentions. So if you used a simple white background or maybe some simple colors as the main theme of your rack cards, you are probably in trouble.
In today’s world with tough competition, it is important that you use more exotic and visible colors that are basically uncommon for most. This helps mark your rack cards for attention wherever they are and whatever rack they are in. So see if your rack card color scheme is indeed attention worthy. If not, consider reimagining the colors.
d. Issues with materials – Lastly, the problem with your rack cards can be from its materials. Paper and ink contribute a lot to the final look of rack cards. Going cheap on your rack card printing typically means having cheaper looking rack cards that do not have much impact. If you tried to really be cheap, then that probably is the main weakness of your rack cards. So make sure you review your options for rack cards and try to spend on the best material options that you can afford. Trust me, it will be all worth it in the end.
Great! Hopefully now, you can see precisely where all the weaknesses in your rack cards lie. With that, it is possible to really improve and succeed with your rack card printing. Good Luck!
Author Resource:-
Brad Kartel is a marketing executive whose passion is helping business owners build their campaign through
using custom rack cards.
