Bing Auto-Suggest Search and Google Instant Search
By: Arthur Cooper
Submitted: 2011-01-21 13:18:05 | Word Count: 664
Does Bing Auto-Suggest and Google Instant Search affect SEO?(Search Engine Optimization) Yes they do; they each limit a user’s options, narrowing your chances at gaining a visitor.
The important concept to keep in mind if you’re trying to rank on Google and Bing is that they work in almost opposite ways. Google has the lion’s share of the market, most people perform searches there and thus most businesses try to rank there. Bing on the other hand only has 30% of the market. So while Google has to come up with ways to adjust their algorithms to compensate for the millions of results that could end up being irrelevant to the user’s query, Bing starts out by limiting the number of sources to begin with.
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Both search engine’s use keyword ‘coaching’ as a way to render the most relevant results to users. When you type in a query, both Bing Auto-Suggest Search and Google Instant Search are performing multiple levels of filter to get at what you’re really asking. That’s why they suggest terms you should use. It is both a way of educating users how to search effectively and a way to make sure they bring back a relevant result to the user so that he/she will choose them the next time they have to look up an item or idea.
If you are an eBusiness, this means that Search Engine Optimization is critical to your success. You must generate rich, authentic content regarding your products and services. Also an online marketing strategy such as a targeted Pay Per Click Campaign, and other marketing strategies, such as increasing your web presence using Social Media, will let Bing and Google consider your website relevant to a user’s search.
If you don’t get listed on pages 1-3 of a Search Engine Results Page, you aren’t going to be viable for very long as an online enterprise. Like the user, you need to conduct deep research to discover what keywords are relevant to your company, to your product and to your customer base. You need to know how competitive these words are so you can create a realistic budget to compete for them.
It is especially important not to skip any research steps when it comes to long tailed keyword phrases. Since both Bing Auto-Suggest and Google Instant Search narrows users’ search terms to more specific keywords and phrases, the health of your company’s bottom line depends on knowing what long tailed phrases apply to you and how competitive they are to rank for.
Once you know what search terms and long tailed phrases are most relevant to you and you have used the various tools available to analyze them to see how they rank with Bing Auto-Suggest and Google Instant Search, you need to implement all the SEO strategies needed to get your company on pages 1-3 of the listing pages.
This includes content creation, syndication, website and landing page optimization, and maintaining a presence through social media outlets and user generated sites like discussion rooms and review sites. Since negative content posted about your company negatively affects your ranking, you might also need a Reputation Management Strategy to combat the effect of the inevitable bad reviews about your business.
A good Internet Marketing company can help you to obtain the rankings you need to become or remain competitive in spite of search engine advancements that benefit user more, such as Bing’s Auto-Suggest Search and Google’s Instant Search. Contact us today.
