By: Arthur Cooper
Submitted: 2011-01-21 11:52:46 | Word Count: 664
Achieving better search engine ranking takes time, and money. That’s not to say that you can buy your way to the top of a Google search index, because that would be a quick and easy solution. No, ranking high in a Google search index defiantly requires dedication on multiple levels.
The best way is to implement an SEO (Search Engine Optimization) strategy. You can do this a number of ways. You can do it yourself, and take time away from your business to implement it. Did you know that it can take up to a year to properly execute an SEO strategy? And, if you don’t properly implement it, or don’t invest enough time in it, success will surely elude you. So, maybe you should hire a team of SEO specialists to work in house? That way your focus can remain on the business, and they can work to get you on top. That’s great, but it’ll cost you. Just one SEO specialist will cost around $60,000 a year, and it will probably take three to properly execute your strategy, plus a web designer and a web programmer. Bam! You’ve just spent over $200,000 annually on just one aspect of your marketing campaign.
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Looks like we’re about to strike out. But wait, what about an internet marketing company? They can be just what you need to hit it out of the park with your business. Contracting this type of work out helps you have access to experts without paying their annual salaries. The average business will spend around $30,000 on SEO when they choose this route. Now, that may seem like a lot for just one aspect of your marketing solution, but investing in your business will lead to exponential profits down the line.
So, how can SEO and an internet marketing company take you to the top of a search index? By understanding the algorithms used to build a search index, and exploiting that information for your benefit. For example:
Onsite optimization will help you keep traffic on your site. It involves making sure you have a static URL that utilizes keywords, managing your htaccess settings, your 301 redirects and your meta information.
Keyword research is a vital part of SEO. Understanding what people are searching for, and how you can fill that need is a key component of getting to the top of a Google (or any other) search index.
Offsite optimization involves getting people to see your site. When it comes to offsite optimization, think marketing. Things like social media, building backlinks and content marketing will all help improve your rankings and popularity.
Conversion optimization will help you turn the leads you get from your keyword research, onsite and offsite optimizations into sales. Understanding how effective your marketing dollars are, where leads are being generated and where they are abandoning your website is vital to making more sales and increasing productivity for your business.
Optimum7 understands all these intricacies and can help you properly implement them. We are eager to take your business all the way to the top of a Google search index, so contact us today to start climbing!
