By: Arthur Cooper
Submitted: 2011-01-15 05:44:44 | Word Count: 664
Did you know that one person can mention brand names up to 12 times a day? Take this conversation for example:
“Did you see my new iPhone?”
[ advertisement ]
“Yeah, I’m not sure I like Apple products.”
“Are you crazy? Apple is on the cutting edge with this kind of stuff!”
That’s 3 mentions of Apple and their products in 4 sentences. With the rise of social networking the corporate world has needed to step in to try and control their brand name. Getting a Facebook and Twitter account helps businesses get a very realistic idea of how consumers feel about their products. Perhaps your latest ad campaign isn’t communicating the right message and people just aren’t getting it. Social networking can help you be aware and address those issues. Or, maybe you’re getting a bad reputation as a result of a few unhappy customers spreading nasty comments on their Facebook pages. You can directly address such customers and try to come to a positive resolution by being a part of this market.
For example, take Comcast. They’ve been widely known in the past for terrible customer service and providing an uneven product at best. However, they’re a cable services giant and have millions of customers. The solution to their poor reputation? Comcast Cares. This branch of the corporate giant finds social networking users who are dissatisfied with Comcast and contacts them directly to see what they can do to keep their business. This is a revolutionary, proactive approach that other businesses will have to catch up with quickly to stay in the game.
Social networking has evolved from a gleam in a web programmer’s eye to a household term virtually overnight. MySpace, who once dominated the social networking market has fallen by the wayside as Facebook quickly approaches 1 billion users. If your business chooses to ignore that many potential clients, your competitors certainly won’t. That’s why businesses have a responsibility to join the social networking world and reach out to this new market of consumers.
As a matter of fact, word of mouth has been shown to be the best way to drive clients to your business. What better way to see what people are saying about your business than being a part of a social network? This can help you address negative commentary, like Comcast Cares, and know just how many positive comments are circulating, which will help increase productivity for your business.
If you decide you want to tap into the social networking market but don’t know where to start, hiring a professional company like Optimum7 may be the way to go. We can help you start your Facebook and Twitter accounts and will even maintain them. We will also monitor how much traffic your site is getting because of your accounts, and can help address any negative comments that may pop up on one of the social media giants. Contact Optimum7 today to tap into this market before your competition does!
