By: Arthur Cooper
Submitted: 2011-01-15 03:13:43 | Word Count: 664
Google’s suggest search is having a tremendous impact on SEO and where your business ranks in a search index.
Here’s how it works. If I need to search for something, I begin typing the term and Google tries to predict what I need. It can help if you’re not sure of the exact terms, or if the terms they suggest are more specific than what you originally were going to type. For example, if you type plumber into the search bar, Google immediately comes up with a list of terms that can help you to narrow your search – plumber Miami, plumbers putty, and plumber Fort Lauderdale are just a few that pop up based on location. This helps provide you with more quality information, that way you don’t have to sift through so much to get what you need.
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Additionally, it provides users with an auto correct feature when it comes to spelling. If they type in new yrk, New York automatically is suggested to them. It takes the “did you mean” link to another level of usability and eliminates spelling errors before the enter key can be hit.
This may have an impact on the competitive nature of keywords, particularly local keywords. Suggested search not only predicts what you want, but bases that prediction on your location. So, it’s no longer necessary to type out “pizza New York City” because it pops up before you’re even done typing the word pizza.
It also saves key strokes by predicting what the user is searching for, delivering the information they want – or at least the information Google thinks they want – that much faster. As stated above, it’s no longer necessary to type out the entire word or phrase, “New York Times” because Google’s suggested search feature can anticipate what you’re looking for before you’re done typing. All you have to do is click on the one you want and you’re on your way to being enlightened by the information found on the internet.
So, what does that mean for SEO? It boils down to the death of the second page of a search index. Typing in a search for plumbers will produce nearly 12 million results. No one is going to sift through all of those. Users trust Google to put the most relevant links at the top, and to get there in this competitive market your site needs to be fully optimized.
That means you need to inundate the Google world with your content to become a trusted provider of information. Join social media to get your brand out there, create unique content with keywords that are relevant to your products and focus on all aspects of your SEO strategy so that you can be ranked high.
Google’s suggested search creates an environment where the average internet user is finding what they need in the top half of the page. So, not only are they not clicking through to the second page of a search index, they’re not even scrolling to the bottom. That means your SEO strategy is more important than ever, and you need to be on top of your SEO game if you expect to get on top of a Google search index.
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