By: Brian Garvin
Submitted: 2008-11-14 06:03:36 | Word Count: 539
As a web based business owner, you know how critical it is that you have fresh content every week, on a subject of interest to the niche you re working with. And, unless you re one of those people who ve never experienced writer s block, you know how much time, tears and stomach acid come from making this content. Enter Article Speed Writing, which gives you a series of techniques known to copy writers and ad writers for churning out new copy that s interesting, and easy to optimize.
Article Speed Writing is all about the quick kill – getting the words down onto the page as quickly as possible, while being aware of the search engine optimization parameters needed to keep you high in the search rankings. They talk about article hooks – something you need to throw out in the first sentence so that a human being, rather than a web spider, will find your article interesting to read.
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They even go into some of the long term effects of article content. There s a long tail effect to having lots of articles on your site about your topic in question. (A long tail effect means that the more articles you have, the likelier someone will stumble across your site and read through your archives).
This long tail effect only works if someone can get value from your articles, which means that article speed writing has to not only hit the search engine parameters, but it has to avoid being pure unmitigated cow flop as well. (You know the type – articles that are clearly, probably written with as many wiffly weasel words to extend a sentence out before it comes close to hinting that it might know where a subject is, let alone knows what a verb is or an object…like this last one.)
The aim of article speed writing is to help you build high quality link backs because people find your articles interesting, and while none of the techniques is revolutionary (they re basically the inverted pyramid technique of journalistic writing, coupled with a series to exercises on headline and lead in building from advertising copy classes), the practical, hands on approach with examples, on how to use article speed writing to get the content you need to drive your web site s page ranks is quite good.
It s an excellent example of old wine in new bottles, bringing old school expertise on this stuff to new economy entrepreneurs and marketers. In particular, if you hated doing writing exercises in school, this may be the best set of training tips you will ever find for getting past the writer s block and the Oh, god, I have to get a column up… panic.
Ultimately, article speed writing is worth it – the time you save from implementing these techniques will more than offset the cost of the program, and the skills you gain will allow you to see your web based business in a new light, where you look at ANY news event, whether its in the niche you re marketing towards or not, and see a way to tie it into your web site, and keep the content fresh and the traffic coming in.
