By: Chelsea Nicole
Submitted: 2008-11-13 23:01:16 | Word Count: 490
" The first thing I’ll say is that an effective way of marketing yourself is to demonstrate your knowledge of your field. If people understand that you really know what you’re talking about and that you have a strong grasp on your market you’ll go a long way towards convincing them that they can trust you with their business.
This remains entirely true, and booklet printing is a great way of demonstrating this knowledge. You can easily write a booklet covering some more in-depth aspect of your field that you wouldn’t be able to write about in any other form of marketing.
[ advertisement ]
But the thing you need to remember is that you still have to write something that your audience is going to take interest in, and you have to be sure you write it in a way that they can understand. I knew a friend who worked as an accountant. He decided to write a booklet covering different details of tax codes and other things to act as a helpful guide to people so they could handle simple accounting steps themselves.
He succeeded in that regard, but the language he chose to use made it so his descriptions were almost impossible to understand if you weren’t already an accountant. Not exactly a great way to inform people who don’t know anything about taxes.
But then again, that same booklet of his did get later use when he gave a speech at a group specifically geared towards accountants. He was able to take the book and pass it around as a helpful addition to what he was actually saying during the speech. These were the very kind of people who could understand it, and he was still able to show his knowledge and skill to them.
This is what I mean by knowing who your audience is and making sure you’re writing to them. Yes, you can write with industry specific terms if your booklet printing is meant for people in your industry. If you’re aiming for a more general audience than you’ll have to shift into different phrases.
The best advice I would have is to take the time to research the market you plan on writing for. If this is just for your everyday customers than I would take the time to look at other material aimed at them. Don’t write something with them in mind and yet don’t bother to actually look into what they like reading.
Given the longer time it takes to write a booklet compared to other advertising, you obviously have to make a solid time investment. Don’t take all of that time only to write something in a language your intended audience can’t understand. All if often takes is a little extra research to be certain that your booklet does exactly what you want it to."
