By: Arthur Cooper
Submitted: 2011-01-06 00:32:46 | Word Count: 664
Finding a great domain name to use is extremely difficult because all of the really good ones are already taken. You’re looking at jumping into the internet game 12 or more years too late. So, what can you do?
First of all, your strategy can’t be focused just on getting a great domain name. You have to focus on what you’re going to do with the site. Is it going to be an ecommerce site, is it going to be strictly informative, will it be a blog, or will it be something totally different? Once you’ve done some analysis, then you can decide how to proceed.
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1. First, register a .com domain. We believe .com domains are still favored by search engines. This domain will help you rank higher in search indexes.
2. If possible, purchase an existing domain name. There’s no real need to start from scratch. For a fairly low investment of $200 to $5,000 you can acquire and established domain and you won’t have to start from scratch.
3. Additionally, consider purchasing an existing site. Why not acquire a site that already has great stats and traffic? A domain that already has backlinks, index pages and is ranking well in Google saves you time and money because you won’t have to establish all those things yourself.
Starting from scratch with a domain or website is extremely difficult. You have to remember; you have a lot of competition out there that’s been in the game for quite a long time. So, if you do decide to start from scratch, you better have the financial resources to ensure that it’s a success. That means spending money on SEO, design, marketing and maintenance. If you can’t afford to do all of these things, don’t bother. Your site will most likely flop and you’ll have wasted what little money you did put into it.
Consider the following statistic. The average successful site that is generating money was built between 1998 and 2003. That means you’re already 7 or 8 years behind everyone else, at best. Purchasing an established domain can help you to close that gap a bit, but you’ll still need a successful SEO and marketing strategy in place to really drive business for your new site.
You might be getting into murky waters here. You have a business to run don’t you? You have clients to handle, deadlines to make and meetings to attend. You don’t have time to do all this research and maintenance of a brand new site, do you?
This is where a professional internet marketing company can help. Contracting this work out helps you to focus on what you do best, while Optimum7 does what they do best – help your business thrive in an online market.
If you need help creating a strategy for acquiring a great domain name, and maintaining that domain, contact Optimum7 today. We can help you find a great existing domain name that will work for your business.
