Does Google Instant Previews Affect SEO (Search Engine Optimization)?
By: Arthur Cooper
Submitted: 2010-12-27 17:21:40 | Word Count: 664
Now that Google has introduced a new feature, the question remains, does Google Instant Previews affect SEO? The answer is yes, but how, and what can you do to continue to rank high in Google?
The new “Google Instant Preview” feature has made SEO more important than ever by effectively killing the second page of a search index. Starting right at the search bar, Google will suggest terms for you to search, making searches more effective, and potentially pushing your business down if you don’t saturate the Google universe with content.
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The new features pull content from blogs, news, products, social media, photos and videos, and the more places your business can cover, the higher you will be ranked. It’s no longer enough to just focus on keywords and backlinks to push your name up in a search index. You’ll need to expand and cover all these topics with content related to your business.
Google Instant Previews has been shown to increase conversion rates, and produce more satisfied searchers by coming up with more accurate results. It shows a preview of the page visually, including the occurrences of the searched terms in bold. This proves that Google’s algorithms are reading content and tracking relevancy, which means your business will need to step up its game to continue to rank high when it comes to SEO.
Google makes a few suggestions to help businesses continue to rank high. Things like overall appearance and organization matter more now, with an instant preview of your site at searcher’s fingertips. So, keep your site uncluttered, readable and visually appealing. This will help improve your click through rates from a search index.
Additionally, eliminate pop ups, which might appear on a preview pane. This will hide the relevant content and prevent users from clicking on your site, ultimately pushing your rankings down.
Because of this new feature, fewer people are clicking through to the second page of a search index. Even fewer are scrolling down on the first page, finding just what they need in the top two or three links. Searchers are finding their initial searches more effective, and getting exactly what they need from all the links that appear “above the fold” of the search index. Which means, if you don’t have a flawless SEO campaign that is far reaching into the Google universe, your business just isn’t going to get clicked on.
So, the answer to the question does Google Instant Preview have an effect on SEO is a resounding yes! It’s the death of the second page in a search index for many websites and terms. It means more effective ways of giving your business an online presence. It means being more aware of what your potential clients are searching for. It means SEO is more important than ever.
Optimum7 can help you achieve page one ranking on a Google search index by taking advantage of all Google has to offer, and saturating the Google universe with your business’s name. Our professionals have been working in the internet marketing world since its inception, and we know exactly how to make your marketing dollars as effective as possible, so that you are on top of the search index for many terms. Contact Optimum7 today and make Google Instant Previews work for you. You can call us at 1-800-736-9618.
