By: Arthur Cooper
Submitted: 2010-12-23 14:23:04 | Word Count: 664
Perhaps in a nod to the fact that Google has launched their eBooks and the fact that sales of the iPad is still going strong, Amazon has made the Kindle App available across a wide range of mediums.
You will no longer have to own a Kindle to be able to purchase or download entire e-books. Through the use of the Kindle App, you can do this on your laptop, desktop or any other device. Amazon is seeing the writing on the wall when it comes to e-books, and they aren’t the only ones. Barnes and Noble, Amazon and Google are seeing the future of e-books destined to be an open web market that advertisers can get a piece of.
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It would not be much of a stretch to say the publishing industry is close to being in dire straits. Originally, the downturn in the sale of books and the closing of many prominent newspapers and magazines due to lack of reader support led many to think that reading is dying (or dead, depending on your view). Now new studies show that reading isn’t dying, rather, traditional mediums are dying.
It turns out that not only are people reading more, but they are doing it online. In fact, e-book readers have outpaced the general population in terms of how many books they buy and read.
Magazine brands that saw their fortunes decline because people stopped subscribing to the print versions are now seeing an online trend that flouts conventional wisdom about how online users read. Like many e-businesses and newspapers, magazines have bought into the notion that they have to sacrifice quality because online users only want short, easily digestible material. However, as the editor of the online version of New York Times Magazine has commented, it is the in-depth, long form articles that have been generating the most traffic.
The moral of the story is that there is still room for books and long form journalism even in the online environment. Yes users skim, but they are savvy about what they skim and what they do not—just like they did in the print world. It seems at first we all adjusted to the online environment, and now we’re ready to adjust it back to us. Perhaps in a large part, we have the Web 2.0 revolution to thank for that.
Perhaps this is why after taking so long to even sell the Kindle at a different venue other than Amazon; they are now ready to embrace the whole Web. Amazon is probably seeing the writing on the wall. They have gone ahead and given users a way to integrate their virtual libraries without picking sides in the e-book reader wars.
The silver lining of course is that the loss of advertising revenue that crippled the print industry when it no longer became a valuable outlet for companies to spend ad dollars, will come back to it in the new open web format.
The Kindle has been named ‘Gadget of the Year’ and the Kindle App the ‘App of the Year’ by gadget website Pocket Lint. That in itself is an encouraging thought because a device dedicated simply to quality reading has trumped the multi-purpose iPad for the title, an honor bestowed on them by tech-savvy, online users.
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