By: Arthur Cooper
Submitted: 2010-12-21 09:23:56 | Word Count: 664
Big Commerce has been gaining in popularity in the past few years. As a hosted shopping cart solution, it is considered to be one of the easiest to install and implement. It is also known for its easy optimization integration, making it a popular choice for those looking to increase their visibility. This customizable solution offers several different design modes, social media integration and complete optimization services. At Optimum7, we have worked with several Big Commerce projects and we are very familiar with how this hosted shopping cart system functions when it comes to SEO capabilities.
Businesses looking for creative and flexible controls over their storefronts may want to consider Big Commerce. While the software offers loads of features, perhaps the thing that makes Big Commerce stand out from its competition is its SEO (Search Engine Optimization) functionalities. Big Commerce originates with their design options as well as elements specifically designed for optimization. The ease of design, which includes hundreds of options and templates as well as the ability to directly edit code, gives users the ability to create the storefront of their dreams. What’s more, because design elements rely on tags, an SEO expert can reviews titles and image data; to ensure that the storefront design elements will contribute to SEO efforts. Instead, by following the step-by-step design guideline or by editing the code via CSS or HTML, users have the comfort of knowing that their optimization efforts are augmented by their eCommerce solution.
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Backend management is always a concern with hosted solutions. Maintaining large databases of products, changing catalogues, calculating sales tax and shipping charges and more often make backend management more than a full time job. Big Commerce offers users a variety of tools aimed at streamlining this process as well as the process of marketing products or service. Innovative tools like video catalogs and the ability to easily offer coupons, discounts or other money saving tools make backend management simple and intuitive.
All and all, Big Commerce offers a robust suite of eCommerce tools that make managing and growing an online store simpler than ever before. Every stage of the process is simplified, online help in the form of FAQ’s and forums make problem solving simple and the unique SEO features and marketing tools make bringing your products or services to the top of the list much simpler. Big Commerce offers reasonably priced packages for almost every price point.
In the world of eCommerce, one thing many users do not consider is how important it is that the tools you use to manage your business and sell your products are optimized. Managing the sheer number of links an URLS created by a large format catalog can have an enormous impact on the overall rankings of a website with Google, Yahoo, Bing and Ask. Big Commerce SEO makes this process much more intuitive and effective. Their SEO functionalities makes their eCommerce solution one of the most effective on the market.
Optimum7 understands the need for executing a custom SEO Strategy for even a shopping cart that seems to be a fully optimized such as Big Commerce. As a store owner, you should keep in mind that the following has to be completed for any successful SEO strategy aside from the functionalities of a shopping cart solution;
Keyword Research: This is the backbone of SEO. Without identifying the correct keywords to target, it’s almost impossible to reach profitability in terms of traffic and conversions. This step is essential and should be completed by a professional internet marketing company.
On-site Optimization: While most shopping carts give you the functionality of adding custom titles and meta tags, being able to add them correctly and efficiently is a different story. Make sure that this is done correctly and that you select the right format for your URLs for the most effective SEO results.
Off-site Optimization: No shopping cart system provides this service out of the box. Building an attractive ecommerce site with a lot of functionalities and products is not sufficient. You will actually need to market it and increase the popularity of your site. This can only be done by increasing the number of relevant backlinks as well as other marketing methods. (Shopping comparison, affiliate marketing etc.)
Conversion Optimization: How profitable are you? Which marketing mediums are generating the most amount of dollars? Could you do better? How’s your checkout process functioning? The answers to all these questions rely on data, research, analysis and optimization.
Contact us if you need help with your SEO strategy for Big Commerce. We are a professional SEO company that understands sales, profit margins and visibility. We can help. You can call us at 1-800-736-9618.
