Care about the customer from a single trading profits to focus on the customer lifetime value changes.
By: lili smith
Submitted: 2010-12-16 21:45:41 | Word Count: 460
China's market economy rapid development in recent years, the society gave birth to more consumer groups in different sectors of the backbone of a growing number of foreign service Nike Air Max 2010 shoe brands such as ZARA, UNIQLO, GEOX kept on pouring into China, hit by the giant has been trying to capital and new business models to rapidly expand, occupation and guide the domestic mainstream market.
On the contrary, many local service shoe business for many years, used to have to do with foreign brands OEM processing, resulting in a number of short-sighted business owners, earn money today, regardless of the future. Therefore, many service Air Max 24-7 shoe business is inevitable when the product is usually sold to customers only concern a single purchase order to derive benefit. In the new market economy, many local services to the shoe companies really need to consumer customer's lifetime value of each moment, rather than consider the one-shot deal, spreading chaos everywhere Wangzhuan one is one.
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Currently in shoes and apparel industry, there are still many local clothing Air Max 2009 shoes business owners also always put their own profits as the primary task of business operations, and for other stakeholders such as employees, suppliers, distributors and other partners in the strict control of costs or compression interests, to business operations is also seen as a zero sum game, still on the staff, suppliers and distributors to pay a minimum remuneration, leave of their own enterprises want to maximize profits.
In the new economic era, local business owners must recognize that shoes, not only concerned about the single exchange can get profits, but pay attention to each customer's lifetime value. Customer lifetime value is the expected value of life based on the customer value generated by the future profits, the general interests of the customer retention rate and customer to measure. If the customer retention rate is higher that the evaluation of the enterprise consumer customers as possible, then the enterprise customers more loyal, higher spending customer equity. Some companies do not always low prices to attract new customers; the same time to retain old customers for long-term, it may be very generous in pricing or value-added services. But no matter how, attention to customer lifetime value will be the local trend of the future development of Nike Air Max 2009 shoes and apparel business.
