Hotel Websites and Search Engine Optimization (SEO)
By: Arthur Cooper
Submitted: 2010-12-15 17:59:32 | Word Count: 664
In the past 10 years Expedia, Travelocity, Orbitz, Hotels.com, Priceline and other sites have revolutionized the travel industry. By providing the rates of thousands of hotels, users can select their ideal place to stay without traipsing all over the internet. However, this service has hurt local hotels, as they often can’t afford the fees involved with listing their information on these popular sites. However, if you’re a local hotel owner, don’t despair! By using search engine optimization (SEO) you can drive traffic directly to your business, and avoid ever having to advertise with travel sites.
It’s important to understand that people still use Google and other search engines to find hotels. For example, a user may type in “hotel with the best pool in Miami Beach.” With the proper site optimization, your hotel can come out at the top of that search index with photos, videos and reviews to tempt that searcher with an offer they can’t refuse. And all without giving a dime to pricey travel sites. Just imagine the combinations of search terms you could target this way.
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So, what does SEO involve, and how can it work for you?
A great SEO strategy involves four basic things to address to achieve success. They are:
Keyword Research: Keyword research involves uncovering the terms your key demographic is using within a search engine. Knowing what these terms are and properly implementing them in your website through your URL, blog and articles helps drive traffic to your site, which will ultimately increase productivity.
On-Site Optimization: Just as stated before, on-site optimization involves tweaking on site elements such as meta tags, content and functionality. One way is through your URL.
Off-Site Optimization: This is the most time consuming and difficult task in SEO. You have to generate content and syndicate this content to increase backlinks and popularity to your site. This is the element that will push you to the top of organic search engine results pages (SERPs).
Conversion Optimization: Analytics are a key aspect of a successful SEO campaign and conversion optimization simply involves using data you’ve analyzed to convert to useful information that can be implemented within your site to help increase your ROI.
It’s a lot to take in for a local hotel business, which is why hiring a professional company can be helpful. We provide complete SEO services that will help your business grow and thrive. Contact us today to get your business on the track to success. You can call us at 1-800-736-9618.
