By: Arthur Cooper
Submitted: 2010-12-15 15:05:57 | Word Count: 664
Zoovy is one of many providers of on-demand, hosted e-commerce solutions for merchants. Billed as a premium provider, it has ten years of experience and thousands of storefronts to back up their claims of quality service. Customer satisfaction is key for this service as they develop proven technology to drive SEO results for a wide range of customers. At Optimum7, we have worked with several Zoovy projects and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.
Zoovy’s SEO settings can be used with great success to drive sales and traffic rankings. The innovative all-in-one eCommerce platform which manages web stores, auctions, product feed syndication, sales, marketing, helps merchants to have all of their online development needs in one place along with SEO content building and indexing development. Online merchants can focus on other parts of their business including monetary growth as the back end costs are reduced and automation of their site and business are their focus.
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Multiple sales channels are another feature of Zoovy that helps to increase traffic and sales. By allowing merchants to sell via multiple channels like Ebay, online branded storefronts, Amazon Marketplace, Yahoo Shopping, and sites like Pricegrabber; Zoovy automates and speeds up the development process while offering a streamlined and less costly approach to online sells tools.
While Zoovy does offer many premium services including website statistics, some options are more comprehensive than others. Website statistical analysis is not a strong point of this cart. Zoovy does offer feed integration with comparison shopping engines as a valuable merchant tool. Many features like advanced import and export features, wholesale features, and product support are available but require additional fees.
Zoovy works to address concerns about SEO rankings and driving traffic while increasing buyer conversion rates for customers. It also uses Web 2.0 to help answer customer concerns like providing thumbnail views, the need to add items to a cart without refreshing a page, being able to post reviews or comments, and in general streamlining the process so customers can find what they are looking for without having to search the entire website. By providing web development options to create these solutions, Zoovy helps online merchants spend more time on the front end of their business.
As a premium service, Zoovy utilizes and can integrate with top-industry technology options like shipping companies; accounting programs; Google Checkout, Amazon payments, and Paypal Express for payment. By saving money on development and automation, merchants can create more revenue streams and drive their traffic creating more sales. By helping online merchants and sellers’ lower monthly overhead with sales process automation, Zoovy is an invaluable resource for managing ecommerce for online business owners.
Optimum7 understands the need for executing a custom SEO Strategy for even a shopping cart that seems to be a fully optimized. As a store owner, you should keep in mind that the following has to be completed for any successful SEO strategy aside from the functionalities of a shopping cart solution;
Keyword Research: This is the backbone of SEO. Without identifying the correct keywords to target, it’s almost impossible to reach profitability in terms of traffic and conversions. This step is essential and should be completed by a professional internet marketing company.
On-site Optimization: While most shopping carts give you the functionality of adding custom titles and meta tags, being able to add them correctly and efficiently is a different story. Make sure that this is done correctly and that you select the right format for your URLs for the most effective SEO results.
Off-site Optimization: No shopping cart system provides this service out of the box. Building an attractive ecommerce site with a lot of functionalities and products is not sufficient. You will actually need to market it and increase the popularity of your site. This can only be done by increasing the number of relevant backlinks as well as other marketing methods. (Shopping comparison, affiliate marketing etc.)
Conversion Optimization: How profitable are you? Which marketing mediums are generating the most amount of dollars? Could you do better? How’s your checkout process functioning? The answers to all these questions rely on data, research, analysis and optimization.
Contact us if you need help with your SEO strategy for Zoovy Ecommerce. We are a professional SEO company that understands sales, profit margins and visibility. We can help. You can call us at 1-800-736-9618.
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