By: Arthur Cooper
Submitted: 2010-12-15 14:15:53 | Word Count: 664
It used to be that undertaking a PPC (Pay Per Click) campaign was only advisable on Google Adwords, because it had the lion’s share of users who want to search the web. Here at Optimum7, we have been saying this for years, because a PPC campaign can be costly. In the past, Yahoo! and Bing (MSN) did not provide enough visibility to warrant the money; but now all of that is changed.
About a month ago, Bing and Yahoo! Sponsored Search merged this function through the creation of the new Microsoft adCenter to make it more worthwhile for advertisers. We highly recommend it, because now when you do a PPC campaign using Microsoft adCenter, you will reach both Yahoo! and Bing – putting your company in the position to reap the potential benefits of visibility to 33% of the US search market, and 9% of the Canadian one. In fact, there are people who never turn to Google to perform a search. Although they are the minority, it’s still a lot of people: 57 million users to be exact. Microsoft adCenter thus gives the alliance between the two giants some teeth for advertisers who want greater access to a larger market share.
[ advertisement ]
Now your ad can be seen on a bevy of high profile networks, not just Bing and Yahoo!, including CNBC.com, The Wall Street Journal Digital network, and others. If you combine your Google PPC campaign with one on Microsoft Adcenter, you should be able to significantly drive more users to your site.
Like Google, Microsoft adCenter is easy to use because it was specifically created to compete with Google Adwords. However, making a PPC campaign effective and profitable is a whole different story. The moment you start your PPC campaign, you are competing with hundreds of companies for the same spot and keywords. So how does your advertisement stand out?
This is where Optimum7 comes in. We are Sponsored Search Experts and we know exactly how to implement an effective PPC Strategy by following a strict methodology that includes;
- Advanced Keyword Research
- Specific and Relevant Landing Page Creation
- Smart and Efficient Bidding
- Analytics with conversion and ROI tracking
- Multi-variable testing to optimize conversions and ROI
You will still be in charge of your budget because: you will still only pay when someone clicks on your ad; you control your maximum bid; and you set the confines of your monthly budget. According to Microsoft’s adCenter website, your PPC campaign cost can range between $3000 and $15000 per month, but that can include all kinds of advertising options, from regular banner advertisements to email solutions, to integrated media solutions that combine search and display functions. You can even have a desktop version of Microsoft adCenter at your disposal to manage your account (Microsoft Adcenter Desktop).
Put Optimum7’s expertise to increase your sales and leads with this new and updated medium. We have developed proven strategies and have helped many clients to launch successful PPC campaigns that resulted in more visibility and more profitability. You will have the confidence of knowing that we are focused on producing results for you in terms of generating conversions in the form of sales and leads. The entire focus of a PPC campaign implemented by us on behalf of your company will be on the rate of return on your investment.
We no longer think that any business should ignore a Yahoo! or Bing PPC campaign since they can now get access to a sizeable market share through the new tool Microsoft adCenter. In fact, it is another legitimate way to increase traffic to your site.
Contact us today to see how you can take advantage of the New Microsoft adCenter and increase your traffic
