By: Hement Sharma
Submitted: 2010-12-14 01:29:27 | Word Count: 549
The term marketing refers of doing market research, selling items as well to promote items through advertising to increase its sale. It is a method through which companies build strong contacts between customers. It is process of attaining the target depending on knowing the needs.
Cleantech marketing is divided into two parts Primary study as well as Secondary Study. The primary study or primary research is the process which involves the collection of needs it is derived. It is expensive to prepare as well gather as well as interpret from data to information. The secondary study is initially conducted for one purpose, but it is used to support another function. It is used for a reason for which it is planned.
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The marketing approach is known as Solution, Information, Value as well as access. In this approach there are four P’s like product, price, promotion as well as placement. Cleantech marketing involves conducting research to support marketing activities, and the statistical interpretation of data into information. There are different methods of marketing. It can be advertising, promotion of its items etc.
There are two methods like business to consumer as well as business to business. The volume of B2B is superior to B2C. B2B is also used in the context of communication and collaboration. It describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. The B2C describes activities of business serving end consumers. There are six steps from consumer to business. It includes awareness, knowledge, liking, preference, conviction as well as the price.
There are different methods of cleantech marketing. It can be Digital marketing, Physical Marketing as well as promotion of sale through banners etc. The digital marketing includes different methods like internet marketing, radio marketing as well as other methods. The internet marketing is the process which includes the internet as well as the World Wide Web to promote the business. There are different methods of internet marketing like email marketing etc. is different methods of internet marketing. The radio marketing is that marketing in which the business is promoted through business.
The other methods to promote its business are through the physical marketing. In the physical marketing there are different methods to promote its business like done in streets, coffee shop as well as other methods. Promoting of sales is another method of cleantech marketing. The ultimate goal of sales promotions is to stimulate potential customers to action.
Cleantech PR also called as Public relations. In this it is used to build rapport with employees, customers, investors, voters, or the general public. There are different methods of public relations. It includes financial public relations, consumer or lifestyle public relations, Industry PR as well as Govt. PR.
The financial PR refers to giving information that is concerned with business. The consumer or lifestyle PR is that in which to increase promotion for a particular product or service. The industry public relations stand for giving information to trade bodies. There are different equipments that are used in Public Relations. Traditional tools include press releases and media kits which are sent out to generate positive press on behalf of the organization.
