By: Arthur Cooper
Submitted: 2010-12-10 03:11:43 | Word Count: 664
1ShoppingCart is a unique solution that incorporates all of the functionality; features and tools an online merchant needs to market their business online and generate continued growth. The easy-to use solution is web based and doesn’t require complicated install or coding to work. The solution is perfect for those looking for one solution with incorporated optimization features. At Optimum7, we have worked with several 1ShoppingCart projects and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.
One of the most critical functions of a shopping cart program is the functionality it ads to your site and your customers. 1ShoppingCart incorporates many of the most important functions of the shopping experience, allowing your customer to shop the way they want. The systems offer multiple payment options, including PayPal and real time credit card processing. Offering your customers a variety of payment options is crucial for maximizing conversions. Real time shipping rates, customer surveys and autoresponders work together to ensure that your customer is always in the know about their purchases. This functionality does more than increase your conversion rate; it also makes your job as the merchant easier. The functionality offered by this system is above industry standards in terms of customer interaction.
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The software also focuses on the merchant, providing tools to make backend management easier. A robust reporting package analyzes analytical data and provides the merchant with all the information they need to ensure the continued growth of the business. Integrated affiliate marketing makes partnering with affiliates simpler than before and the easy set-up means less time spent manually coding the site or entering products and more time focusing on growing the business.
Security is always a top concern, and 1ShoppingCart answers this with PPI certification. Security matters to customers, and knowing their personal information is safe and secure makes conversion easier. Fraud protection is also included and meets basic industry standards.
Built in marketing and 1ShoppingCart SEO makes growing and expanding a business possible. Features like clean URL’s, broadcast email functionality, downsell and upsell tools, autoresponder, ad tracking, social media integration and affiliate management, the suite offers online merchants the perfect compliment of tools and techniques to generate increased prequalifed traffic and maximize conversions.
For marketing features, the social media integration is especially nice. With the drive towards further SMO (Social Media Optimization) today’s eCommerce packages simply must offer online merchants a way to interface directly with the popular social media sites. Doing so allows business owners to stay ahead of the trends and tap into a growing market.
Optimum7 understands the need for executing a custom SEO Strategy for even a shopping cart that seems to be a fully optimized. As a store owner, you should keep in mind that the following has to be completed for any successful SEO strategy aside from the functionalities of a shopping cart solution;
Keyword Research: This is the backbone of SEO. Without identifying the correct keywords to target, it’s almost impossible to reach profitability in terms of traffic and conversions. This step is essential and should be completed by a professional internet marketing company.
On-site Optimization: While most shopping carts give you the functionality of adding custom titles and meta tags, being able to add them correctly and efficiently is a different story. Make sure that this is done correctly and that you select the right format for your URLs for the most effective SEO results.
Off-site Optimization: No shopping cart system provides this service out of the box. Building an attractive ecommerce site with a lot of functionalities and products is not sufficient. You will actually need to market it and increase the popularity of your site. This can only be done by increasing the number of relevant backlinks as well as other marketing methods. (Shopping comparison, affiliate marketing etc.)
Conversion Optimization: How profitable are you? Which marketing mediums are generating the most amount of dollars? Could you do better? How’s your checkout process functioning? The answers to all these questions rely on data, research, analysis and optimization.
Contact us if you need help with your SEO strategy for 1ShoppingCart Ecommerce. We are a professional SEO company that understands sales, profit margins and visibility. We can help.
