By: lili smith
Submitted: 2010-12-09 21:40:34 | Word Count: 527
"The domestic population, a huge consumer space, we certainly do not want to give up this market." A stall operator said. According to him, their Air Max 90 shoe exports had previously been done, but with the worsening international economic situation, exports, factories underemployment, the situation is very dangerous, desperation, they have to consider some of the production to the domestic market. Information: in 2007, China's annual consumption of shoes
Types of nearly 2.3 billion pairs, the highest in the world. Currently, per capita consumption of less than two pairs of footwear, according to the Swiss bank's latest estimates, by 2012, annual per capita footwear consumption in Asia will reach 2 pairs of footwear per capita consumption in China is expected to exceed 2.5 pairs of Chinese Nike Air Max 90 shoes Class total annual consumption of over 30 billion pairs in the current 2.3 billion pairs based on the growth of more than 30% room for growth is huge. Senior United Nations Industrial Development Consultant Ministry of Industrial Development Forecast: China produced 50% of the shoes the next will appear in their own domestic market, the earlier focus on domestic market enterprises, may be the next winner of a golden period of development. The huge domestic market to attract the majority of the cake is undoubtedly the main reason eager to export footwear. However, the "U-turn" is easy, the road is difficult. As the product style of the great differences and distribution channels is close to zero, many of the domestic market is difficult to open markets footwear brands, in order to benefit more in the foreseeable future to see things at the same time, human and financial resources costly, as their domestic market heart truly "tasteless."
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Export shoe full retreat, primarily because exports are not familiar with the domestic shoe market, but also not completely change the thinking; Second, the creation of a domestic brand needs to do a lot, can not be achieved in the short term is difficult to see significant results. Jian Hua Zhang Huarong Shoes chairman had admitted that the domestic market potential is very large indeed, but to really be able to achieve a breakthrough on the domestic market, at least 3 years to 5 years. Although a difficult road, but many are still waging Nike Air Max 2009 shoe exports. Experts suggest that export shoes to the domestic market, is to occupy the site in the domestic market, not to give up the export market, the best way is to not give up the export market, based on doing the best domestic sales, so there is room for retreat. In addition, the domestic shoe factory when trying, for the brand too superstitious or not good for building brand instant success, need a good long-term benefits and short-term benefits of the relationship Caixing.
