"East shoes West" face a greater crisis in Wenling Footwear
By: lili smith
Submitted: 2010-12-07 19:41:26 | Word Count: 536
Variety, low prices always remain competitive Wenling Nike Air Max 2009 Footwear important factor, but it has also become a stumbling block to move Wenling Footwear. Too many varieties of styles of shoes have lost count Wenling Footwear characteristics and their flagship brand, "East shoes" progressive "West" to Wenling Footwear gradual loss of low-cost advantage. Wenling lost shoe, in the face of the financial tsunami swept, like a poor lost lamb, at any time the risk of falling into the jaws of death.
Wenling City, north of the city streets at odd crown leather shoe is the Association of Wenling City, north of the city by branch president of the unit, based on the status of the development of the footwear industry, the company opened only two production lines, compared with previous years, this is somewhat different of man, but in Wenling, Crown Footwear Company Limited or the odd one of the enterprises belonging to the development of sound. She rose to her general manager, said recently there is a shoe Wenling big problem is the lack of their own brands, many enterprises are based on market sales, what kind of shoes to see what style of shoes which sell to the production itself does not fixed production type and the main product, so a crisis came, in the context of shrinking market demand, many of Wenling shoe is in the stop and semi-suspended state. The size of the shoe a little bit even though there is no development department, but also in Guangdong, Wenzhou shoe shoes or even imitate the stage, and not have their own developed products to meet consumer needs, not to mention their own special products. So Wenling shoe, the shoe market trends is perhaps the Nike Air Max 90 shoe to get the information you want one, and for export-oriented enterprises, the state's macroeconomic policies may have on the company's export-oriented role, the diplomatic Some changes may cause changes in shoe exports. Chuah said the recent France France, China shoe exports to more stringent requirements. Tsai made the total concern is the lack of a market influence of the brand, and not the words of the full market information, Wenling shoes going?
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"Wenling Footwear lost direction, forming a vicious circle", when asked about the current situation of Wenling Footwear, shoe design in the ten years of Wenling Pentium beam shoe design school teacher says: "The current production of Wenling shoes are very complex, despite his 'Chinese Wholesale Air Max 90 shoes city' title, but not like Dongguan, Quanzhou, Wenzhou, as main product formed its own characteristics, although there Taizhou Baolite shoes, footwear, Zhejiang Zhuo degrees, Zhejiang Noel footwear and other good development momentum of the leading shoe, but most companies are still no clear direction, it goes on, Wenling Footwear will be unable to extricate themselves got into a dead end. "
