By: Arthur Cooper
Submitted: 2010-12-07 10:11:33 | Word Count: 664
Nexternal offers Ecommerce solutions to small and medium sized businesses. By creating static search engine friendly pages with the click of a button, they are able to base the static page on the client’s product information database. A quick link-up to the root catalog page allows the search engines to start accessing the information which increases the search engine optimization in quick, easy steps. At Optimum7, we have worked with several Nexternal solutions and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.
Another plus from this solution is their Search Engine Friendly catalog tool which creates an .xml document that complies with Google’s sitemap specifications. This, in turn helps webmasters determine what search friendly pages to submit to Google for indexing. After this indexing, Nexternal indexing helps these pages be found when a potential new customer searches for a specific product. Static pages with links guide potential customers to the merchant’s product and online store.
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Testimonials for Nexternal speak of the benefits of the online search capabilities that bring new clients to their products and their websites. The search engine friendly catalog has become a boon to businesses and merchants looking to raise their traffic through SEO. Nexternal is described as being at the forefront of helping stores get their products noticed by everyone. This SEO capability offers merchants who utilize Nexternal services a two-fold benefit. Search engine visibility and management efficiencies combine with a database-driven site that offers dynamic results for the merchant and shoppers benefiting from being able to find products easier in an online search.
Nexternal was established in 1999, headquartered in Carlsbad, CA and has proven their staying power with reliable, service quality and customized programs. Merchants and businesses can visit one of many offices, or access Nexternal online, for excellent customer service and full-featured shopping cart products.
While Nexternal offers all the standard online shopping cart features like domain usage, custom storefront templates, a level of consistency in websites, and statistical tracking information, however, Nexternal goes further than typical e-commerce solutions to offer order processing at every step of the process with custom accessibility and management for each client. Easy click-throughs take clients and merchants through the process without getting stalled with issues or extraneous programming.
SEO functinality along with accessibility and storefront integration with title, description, and keyword tags is essential. This takes their services one step further to offer automatically generated .xml sitemaps and robots.txt files to help search engines scan site links for indexing. URLs for category and product pages are also search engine friendly to offer even more business growth and search engine optimization. However, the hosted solutions are not as customizable as others which are only an issue if the business or merchant is larger and wants to create their own solutions. Easily navigated software and SEO results make Nexternal a great choice for businesses looking to increase their SEO growth.
Optimum7 understands the need for executing a custom SEO Strategy for even a shopping cart that seems to be a fully optimized. As a store owner, you should keep in mind that the following has to be completed for any successful SEO strategy aside from the functionalities of a shopping cart solution;
Keyword Research: This is the backbone of SEO. Without identifying the correct keywords to target, it’s almost impossible to reach profitability in terms of traffic and conversions. This step is essential and should be completed by a professional internet marketing company.
On-site Optimization: While most shopping carts give you the functionality of adding custom titles and meta tags, being able to add them correctly and efficiently is a different story. Make sure that this is done correctly and that you select the right format for your URLs for the most effective SEO results.
Off-site Optimization: No shopping cart system provides this service out of the box. Building an attractive ecommerce site with a lot of functionalities and products is not sufficient. You will actually need to market it and increase the popularity of your site. This can only be done by increasing the number of relevant backlinks as well as other marketing methods. (Shopping comparison, affiliate marketing etc.)
Conversion Optimization: How profitable are you? Which marketing mediums are generating the most amount of dollars? Could you do better? How’s your checkout process functioning? The answers to all these questions rely on data, research, analysis and optimization.
These are all manual processes that no software can handle in an automated fashion. Contact us if you need help with your SEO strategy for Nexternal Ecommerce Solutions. We are a professional SEO company that understands sales, profit margins and visibility. We can help. You can call us at 1-800-736-9618.
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