By: Arthur Cooper
Submitted: 2010-12-02 04:38:39 | Word Count: 664
If you’ve decided to embark on an email newsletter marketing campaign, you might be considering investing in newsletter software to get the job done. However, this may not be the best way to spend your marketing dollars.
Newsletter software is automated and offers no flexibility. In the ever changing internet market, you need to be able to alter your newsletter each time you send it out to effectively reach your clients.
[ advertisement ]
Newsletter software is also generally used for spam, which makes it inefficient and ineffective. The content of your newsletter should be highly specialized to your client base, and therefore, should be anything but spam. It should demonstrate to your clients why they need you or your services each time they receive it, and shouldn’t be a cookie cutter spam-type message that they won’t open.
As a result of such spam-type characteristics, newsletter software also won’t help your statistics. It eliminates the human element from your marketing campaign, which doesn’t allow for analysis of your conversion information. In order for your email newsletter campaign to be successful, you must follow through with analysis and track your data. How many clients on your email list are actually opening your newsletter? What is your click through rate? How many clients are you actually getting from your newsletters? In other words, how many sales are resulting from your newsletter? These are all questions a newsletter software program won’t be able to answer for you.
However, Optimum7 can do all this and more for your email newsletter campaign. We understand the importance of creating a highly specialized newsletter to maximize your campaign’s effectiveness.
We also understand the importance of sending out your newsletter regularly, and can help you syndicate it with ease. Statistically, sending out a single newsletter has been shown to be ineffective in generating new clients and ultimately revenue for businesses. Consistency is vital, and Optimum7 can help you send out your newsletter monthly, biweekly or however frequently you desire.
So, how much can something like this run you? That depends. Creating a template is a onetime fee that ranges from $1,000 to $3,000. The cost is based on how complex your design is, and how much flexibility you need with it. Then, there’s a regular syndication fee that will be charged every time your newsletter is sent out. This cost can range from $50 to $500 depending on how many emails are on your contact list, and how much your template needs to be changed each time you email it out.
Now, if you’re sending out a newsletter once a week, $2,000 a month can seem like a lot of money to spend on one facet of your marketing approach, especially when newsletter software is a onetime fee and you’re done. However, this service offers you a lot more flexibility for an effective newsletter campaign. And actually, a recent projection forecasted that for every dollar spent on an effective newsletter campaign $42.08 will be generated for the business. That’s huge! However, the keyword there is effective. That means staying away from programs that will make your campaign read like spam. In order to get that $42.08 return, your clients have to actually read your newsletter, and feel compelled to visit your site. Newsletter software can’t offer you that type of specialization and flexibility.
We understand the importance of making the most out of your marketing dollar. For us, your bottom line is the top priority. Our professionals are eager to help you get your email newsletter campaign off the ground, so contact us today! You can call us at 1-800-736-9618.
