Low-carbon and efficient services to small and medium shoe model
By: lili smith
Submitted: 2010-12-01 20:02:52 | Word Count: 479
It is understood that Quanzhou's shoes, sports Nike Air Max 2009 shoes production accounts for more than 40% global market share of 1 / 5, April 2004, Lin Wenjia took a fancy to the broad market in Quanzhou, and shoes at the time more mature industry chain has not yet formed e-commerce platform, after some careful consideration, decided to invest 100 million to build Lin Wenjia footwear e-commerce platform, "from the industrial point of view, the next 10 years, the shoe industry in the world also has certain advantages, but also sustainable. "
After four years of the run-in period through technological research and development, data is updated to add, expand channels of inputs, and conduct information dissemination for the footwear businesses, trade matching, brand display, brand investment, and other diversified e-commerce services, Global Footwear network will be initially targeted to become China's shoe industry B2B e-commerce platform into a reality. In 2008, the site will be adjusted to nine million yuan registered capital, and corporate members to join, brand investment, online advertising sales model and started the site profitable. For the second and third tier brands, and other small and medium sized shoe, the self-built network marketing sector input costs are too high, the real advantage of network marketing - not to be really low-cost embodiment, in this case, another network marketing model has become more shoe choices, that is looking for a good third-party B2B trade platform, on behalf of the network marketing.
[ advertisement ]
In early 2009, the global network heavy shoes, shoes industry, launched a website alliance activities, corporate news releases will be recommended to the 48 on the website of the shoe industry, expanding the outreach, and have achieved good results. Online, the site to assist industries to help promote the show, the industry forum with the assistance of progressive and expert lectures; line, the site was launched a series of industry forums training exchanges, and domestic-based industries for the shoe chain, participated in more than a dozen large-scale exhibition of domestic shoe industry, such as the annual held in April and 10 known as "Asia's Shoes" in Dongguan China Shoes, Wholesale Air Max 90 Shoe Machinery Exhibition and so on.
Into 2010, the global network to meet the footwear needs of industry and better serve the industry's enterprises, launched the "depth Marketing Plan", online and offline two-pronged approach for the chain interaction, for the Nike Air Max 24-7 shoe industry upstream and downstream businesses, from materials to styles, industry information to the e-commerce platform from the application of information services.
