Structure Approach to Web Design and Web Development
By: Alan Smith
Submitted: 2010-11-26 00:00:03 | Word Count: 513
What is the use of the website that is hosted on the internet but does not generate any business?
This is the key issue especially for the business that runs on fewer budgets. When these sorts of businesses invest on website the return on investment becomes a big concern. On the other hand the websites are difficult to change once designed and hosted on the internet. It is better to take appropriate measures before the website is designed.
The web designing process needs to be structured and not in a haphazard manner. Some of the key phases of the web designing and web development process are as follows.
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Scoping:
This is the preparatory phase of the web design and web development process. The need of the website is studied. The requirement of the business, collection of appropriate database and content, and the commercial requirements are studied, analyzed and collected. The preferences of the audience targeted need to be studied because the website needs to be buyer oriented and appealing.
Designing:
This is the phase wherein at least two designs need to be created. These designs should be based on the study conducted in the first phase. Visual interface elements such as navigation and page layout need to be studied in this second phase.
Content Balance:
For optimizing the utility of any website the visual content and the text content need to be balanced. Too much of text content is usually not user friendly. Usually the visual content is very effective at converting the visitor into a buyer. Too much of visual content (images, animations & videos) is not search engine friendly. The text content matters the most for indexing on the search engine list. The website designer has to balance the visual content and text content to optimize its (website’s) utility.
Developing:
It is in this phase that the platform for content management systems (CMS) is developed. The functionality of the website is also developed in this stage. How to develop the utility of the website is studied in this phase of website design and development.
Marketing:
Marketing of a website is an ongoing process. This phase concerns to increasing the traffic to the website by implementation of search engine optimization strategies. The other ways for marketing a website are display advertisements, email marketing and even posting of banners on other websites. The incoming links and outgoing links have to be also considered for marketing of any website.
Maintenance:
Once the website is prepared it needs to be registered and hosted on the internet. The CMS has to be maintained and made to optimize the traffic and utility of the website.
If the website development is conducted with the help of the above mentioned information and professional assistance from an experienced adept web development company, the website owner can be assured of high returns on investments in the web design and web development.
