Slippers for the development of the industry in innovation
By: lili smith
Submitted: 2010-11-25 19:37:06 | Word Count: 537
These days, Lee has always been low-key Yao (China) Co., Ltd. suddenly high-profile appearances on various occasions, and quickly "jump red." Originally, the company has just spent several million dollars, signed a cartoon "Hi Frankie Wolf" brand franchise, and is expected to launch in September this year, the Air Max 90 brand products. Not long ago, constant one pretext "Transformers 2" hit the occasion, signed "Transformers," the first generation of animation, which is the constant marketing of people's first foray into cartoons. In fact, the collection of a large number of enterprises in Jinjiang in Kengzhen slippers, long before the crisis set off a wave of "Rui change" trend, many companies have changed the original slippers philosophy, bold innovation, not only to expand the original extension of a single species also staged a slipper brand "beach landing," and even changed the original route for the super store system.
"In fact, forming a pair of EVA slippers, the average profit is only a few cents or even lower, so can only go by the amount and cheap to maintain profits. However, if the EVA slippers, after re-forming process, plus a few cents more than the cost of decoration, such as leather articles, cane, etc., are very likely to sell a higher price. "Shoes Co., Ltd. Fujian more than assistant general manager Linzhen Shun Qi told reporters," formed in the EVA slippers, and more a leather bar to may make the Air Max 2009 product sell more than 100 yuan, which is an extension of a single species to expand the economic benefits. "Odd Shoe Company in a multi-slippers exhibition hall, the reporter saw the leather article with the word male models slippers, Lin Zhenshun said, without this leather, this pair of slippers may be the price of only twenty dollars, but much of this leather, they can be sold for 100 yuan.
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The past two years, many companies within the pit slippers gradually aware of these issues is, begins to strive for on the basis of the EVA to develop more product categories, forming a farewell single, EVA slippers category, such as the hand-crafted attempt to drag, fashion shoes, new product development hole, and even cotton shoes to complement development not only brings high value-added profits, but also conducive to self-brand further open the market in the domestic market. Take pits within the constant human slippers slippers for leading enterprises, people's first permanent museum fashion leisure life, a change "in the house wearing only slippers," the limitations of thinking, according to the development of various types of tunnel fashion Air Max 24-7 shoes, the color of fresh and not easily fade, as well as specially designed tunnel for the autumn and winter shoes, not only the maximum extension of the product category, but also expanded the meaning of their own slippers, slippers gradually guide the domestic consumer spending in the change of ideas.
