By: Arthur Cooper
Submitted: 2010-11-22 12:22:17 | Word Count: 664
Website tracking through backlinks is a stepping stone to achieving success in search engine results pages (SERPs). Every online business’ goal is to make it to the first page of Google search and support that rank with a converting website. This is the easiest way to ensure that everyone who wants to know about their products and services has easy access to that information. Monitoring the growth of backlinks is even more important than tracking them; the more you establish, the better your online visibility will be.
Depending on the nature of your business, your customers and clients will likely not remain the same over time. As client needs change, your site can fade from their minds because your services seem to no longer be needed, but you can lose out on valuable business by remaining complacent about this natural evolvement. The key to maintaining a successful website is making sure that people are always aware of your site’s presence and its services.
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The following are just a few reasons why backlinks should be tracked:
1. Google relies heavily on backlinks when ranking for relevance.
2. They show search engines that your site is valued by visitors.
3. Link quality needs to be high – there is such a thing as a bad backlink, so it is important to know who links to you.
4. Link Breadth – quantity also plays a factor, although the search engines will take into account whether these backlinks originate from diverse IPs.
5. Onsite optimization will not help without the backlinks to support the site.
6. Competitors will outrank you if they have more numerous, higher-quality backlinks.
What to Use for Tracking Backlink Growth
You can track backlinks on your own, but there is software available to track them as well. The Link Velocity Tool, for example, is a 100% free backlink tool that can help you determine the quantity and quality of backlinks. Knowing the sites that link to you is important, because you do not want sites with spam content associated with your own site and damaging its reputation.
Yahoo Site Explorer is another great backlink analyzer tool. It will display links from the same domain and from other sites, and it will show the total number of backlinks. Additionally, SEO Quake can help you analyze link quality through Google PageRank.
Quality Versus Quantity When Growing Backlinks
When it comes to backlinks, quality trumps quantity overall. There is such a thing as the “wrong” backlink, so establishing relationships with the right bloggers and site owners will ensure that your backlinks are appropriate for your site. Backlink analyzer tools can help you determine the cause of any unfavorable backlinks. By building a content base geared specifically toward your target audience – as well as by doing continual keyword research – you can gain the backlinks that will further draw in and keep your target demographic interested.
Before attempting to deal with the seemingly daunting task of backlink tracking, it is important to know where to start. Even using free backlink tools can be a waste of time if you are unsure of their full capabilities, so determine your comfort level and perhaps let a professional maintain this service for you. By meeting your site visitors’ needs, you can gain more – as well as better – backlinks, which will boost your site in SERPs. If you are ready to improve visibility through effective website tracking, contact us today to learn how we can help.
You can call us at 1-800-736-9618.
