By: Arthur Cooper
Submitted: 2010-11-18 00:54:30 | Word Count: 664
A visually appealing and technologically advanced website might seem sufficient to be successful online, but it doesn’t end there. The secret lies in increasing the number of visitors a site receives through SEO (Search Engine Optimization), and in developing strategies to convert those visitors to paying customers. Ongoing Optimization practices and a content management program is necessary to generate traffic, but learning how to improve your landing pages is also critical for those hoping to achieve maximum conversion rates.
When reviewing your landing page, there are several critical areas you should pay close attention to. By tweaking these areas and testing them for maximum effect, you will see an increase in your conversion rate.
[ advertisement ]
1. Headline: Your headline is typically the first item a new visitor to your site will see and read. Because of this, it offers you the largest chance to increase your rate of conversion. Your headline should be clear, concise, stating why your product or service is the best and/or what unique benefit you offer. The headline is like a one sentence ad informing visitors of what you and your website have to offer. This message also has to be consistent with the ad (PPC or Banner Ad) that users clicked to get to your site in the first place.
2. Offer: Sometimes called a ‘call to action,’ the offer is the portion of your landing page that asks a reader to do something. Whether you are asking a visitor to make a purchase, opt-in, or sign up, the language and position of your offer on the landing page is another excellent way to increase your conversion rate.
3. Lead: The first paragraph of your landing page is another area that can be used to improve conversions. By writing content that is above all clear and compelling, you stand an excellent chance of convincing a visitor to stick around, read more, and convert.
4. Benefits: Using a bullet point format to present the key benefits of your product line or service is another way to convince visitors to convert. Today’s fast pace world means visitors want to know what benefits you offer quickly and concisely. Bullet points will also draw the users’ eye.
5. Images: Images can impact how a visitor views your company and product lines. Avoid using generic pictures and instead use images that are specific to your niche. Place images to the left of your descriptions and include a caption for maximum effect.
There are other areas to consider when designing your landing page as well. The multiple processes and areas of interest mean many online business owners don’t have the time or expertise to develop a landing page that is designed to maximize conversions. These business owners turn to optimization companies that understand the impact landing pages can have on the success of a business. They turn to companies like Optimum7.
If you would like to learn how to improve your landing page, contact us today for a free consultation.
You can call us at 1-800-736-9618.
