By: Julia Aidan
Submitted: 2010-11-16 19:55:49 | Word Count: 432
Social media has taught us to be frugal with our status updates due to character limits. Twitter offers only 140 characters, so posting a link can take up all of your alloted character space. To get around this, several link shortening services have been introduced.
Link shortening services let the user input a very long URL and it shortens in to a lot less characters. By truncating a long URL, the user is left with more space for their message. Google has introduced its own URL shortening service called Goo.gl.
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The main problem with URL shortening is that there isn't always a way to know what it really links to. It could be spam or, worse, a site with known malware. You must trust who sent you the link and be sure their account didn't get hacked. Goo.gl promises to be different by offer spam protection. Since Google already scans the Internet for spam and malware sites, integrating this data into Goo.gl will be relatively easy for the search giant. Goo.gl also promises speed and stability. In keeping with Google's analytics service, Goo.gl will offer analytics with data on demographics and traffic sources.
Google is the top search engine and doesn't show signs of losing popularity. With the introduction of Goo.gl, this means that Google knows that social media is important for search and search engine optimization (SEO). Social media sites such as Twitter, Facebook, and FourSquare are not simply different sites available for search; they are a completely different type of search.
This can mean a whole new ranking algorithm for Google and searches. Static pages may no long rank as high as social media sites. Social media sites offer real-time content and that may push static blogs and websites further down the search list. This can have a severe impact on your rankings if you are not using social media.
Google isn't offering Goo.gl out of the kindness of their hearts. They want to use the data and statistics to see how links are shared on social media sites and who clicks on them. It will use this data to change the search algorithm and determine how important social media sites really are. If they are truly as important as we think they are, this can have a big impact on SEO as we know it.
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If you need more information. Feel free to contact SEORCHERS, a small business SEO services firm that also offers small business web design. You can also visit their web marketing resource blog as well.
