Cersaie, which has brought many exhibitors of ceramic and bathroom furnishings to Bologna for years, had a great success this year too, in spite of the crisis that has stroke many industry sectors. All the exhibitory spaces were taken: 176,000 square meters, which hosted over 1000 exhibitors coming from 33 different countries. Also as far as visitors is concerned there have been good results, with no substantial changes in comparison to 2009 (no decrease, on the contrary: a 0,2 % increase) if we consider the total amount of visitors. However, the percentages of Italian and foreign visitors have slightly changed: while the number of visitors coming from abroad has increased (almost 25,000 attendees, for a 7,9 % increase), the percentage of Italian visitors (about 58,000 attendees, for a 4,25% decrease) has decreased. The decrease of the number of Italian visitors may be explained by the presence of Renzo Piano in the 2009 edition, who held a lectio magistralis during the trade fair, which obviously attracted a lot of people. But the success achieved by the 28th Cersaie trade show should not amaze: it is one of the leading events in the world as far as the sector of ceramic is concerned, and the good results that have been achieved even in this difficult year cannot but confirm the importance of the trade show in the world.
As said above, Cersaie is the leading event as far as ceramics is concerned, but it is a benchmark also for the sector of bath furnishings and architecture, and for this reason it is the ideal chance to keep up-to-date with all the novelties of the sector, from the latest type of Jacuzzi to fireplaces. In the exhibitory spaces of the fair various sectors are represented: first of all, the sector of ceramic – the queen of the event – notably of ceramic tiles. This category includes many different products, from terracotta to porcelain stoneware, from white and red single firing to double firing, from clinker to red stoneware, from mosaic to ceramic sun breakers and grilles. Another sector of the fair hosts raw materials and equipment for ceramics, from colorings, glazes and flux to silk-screen printing products and decalcomania; there is also a sector for materials and tools for installation and showroom displays for ceramics products. A category which also includes various machines and equipment, adhesive, waterproofing materials and sealing products, finishing and surface treatment products, sample collection displayers. A big part of the exhibition space is for sanitary installations and bathroom furnishings, this means space for bathtubs and Jacuzzis, to sanitary taps and fittings, bathroom fittings and decor, but also to fireplaces for interiors, ceramic stoves and tiled kitchens.
[ advertisement ]
A wide offer, which also includes a sector for technical press and a number of events and exhibitions that make the program of the trade show always rich and catchy, and that move many people to travel to Bologna to visit this fair and get to know all the novelties of the sector.
