A lot of webmasters have observed in their Google analytics or any other analytics the word bounce rate. What does it mean and how focal it is for SEO-ing your website. What can you do about your bounce rate and why should you take note of your landing page’s bounce rate?
What exactly is bounce rate? Bounce rate is the proportion of visits to your web page or landing page which a person left from the entrance of your web site. If you have 40% or lower bounce rate means that your web page is doing well and your visitors find your website’s content advantageous. A high bounce rate means that your page sucks. Kidding! A high bounce rate is tacit to mean that your landing page is not doing its job.
Bounce rates mean different things and depends on your page’s goal.
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Why should you pay attention to your website’s bounce rate? There are many factors such as:
-the importance of finding your landing page,
-the significance of your new visitors VS returning visitors
- The importance of sales and shopping on your landing page and finally if you are trying to generate sales and increase your conversion rate.
What does bounce rate metric mean to you. It shows if your keywords and site’s content mismatched. This means if search engines are sending you visitors, the keywords they are looking for and the landing page are not aligned and they did not find the right information on your website for their keywords. For example if a person looks for “ RSS submitter” and writes on Google “ RSS submitter” and lands on a page where he does not find the RSS submitter software, he leaves your page within a few seconds. Thus the bounce rate of landing page for this keyword will be around 85-98%.
If you have a SEO firm and sell search engine optimization services, then you probably receive many people who look for seo pricing then they write on Google the keyword “
seo and if your page is well optimized and they land on your seo pricing landing page, you reached a good bouncing rate. If you present the information they are looking for and present pricing for the keyword.
Let’s take another example. Keyword “Iphone for sell “ If you have a web page that promotes mobiles and Iphones then you should optimize that page for 4- 5 keywords.
If your keywords and content are not aligned and mislead your visitor, you can look at your landing page and make it easy for a visitor to browse through the site and find the right information. As a result s/he will spend more time on your page. So you should make the page easy to use and make it easy to find the product or service with a good navigation structure. Make sure that the navigation of your site is easy. Pay attention to how long a visitor stays on your landing page. Make your sales copy more appealing. You can try split-testing on your landing page to see which one perform better.
Always check your page for broken links and make sure that your scripts are functional and bug free. Sometimes a high bounce rate may not be the issue if you have a blog with numerous posts and promoting something on your blog and the call to action takes your visitor off your blog to your money landing page. The truth is that blogs have high bounce rate due to the nature of content, you read on a page, then click at the other link to find a product or service. There is another thing to consider, do not look at bounce rate of your analytics. Check other factors as well for instance look at the time your visitors spend on your landing page and see if they are reading your content or not. Look how well your site is doing in terms of new visitors VS returning visitors.
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