PHP Shopping Cart SEO: Services, Optimization, Google
By: Arthur Cooper
Submitted: 2010-11-04 12:49:54 | Word Count: 664
PHP Cart offers “a simple ecommerce solution.” PHP’s main focus is going back to basics and providing customers with a simple, yet customizable shopping cart. Optimum7 comprehends how the software functions to effectively take advantage of its search engine optimization capabilities.
PHP Cart uses a 15-minute set up system that is completely template based, multiple currency support, numerous shipping configurations, free technical support, and easy tax configurations that support 2 different tax rates.
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PHP offers several editions of their software, ranging from a single license covering 1 URL ($29.99) to a developer edition covering up to 15 domains ($199.99).
Additional services, which also come at an added price, include site integration – which means they will fold your cart seamlessly into your existing site. This service does not include layout customization of the shopping cart and comes for an added $99.99. PHP Cart will also host your site or just the cart for $149.99 a year. Furthermore, PHP Cart recommends that clients add the Dedicated Support options to their orders to give them access to email support. This eliminates the need for PHP Cart customers to post on forums and get feedback from other customers for troubleshooting solutions.
However, even with a fully functional shopping cart, a successful ecommerce site needs an SEO strategy in place. Optimum7 understands and regularly implements the four basic principles behind a successful SEO strategy.
1. On-Site Optimization: Now that you have your shopping cart, make sure it’s categorizing your items effectively. Is it providing you with dynamic or static URLs? Static URLs use keywords instead of coding and result in higher search indexing and therefore more hits. Make sure you’re maximizing your shopping carts functions here to achieve the best possible SEO results.
2. Off-Site Optimization: It won’t do your business much good to have a beautiful, user friendly site if no one is there to appreciate it. Marketing your services and coming up with the best possible equation to get the most out of your SEO solutions isn’t something most shopping carts offer. It’s important to find a professional internet marketing company who’s well versed in how to increase your backlinks, shopping comparisons and affiliate marketing.
3. Keyword Research: This is really the backbone of a successful SEO strategy, and where your internet marketing company will begin. Finding correct target keywords and implementing them is vital to achieve high traffic and conversion numbers.
4. Conversion Optimization: Next, your internet marketing company should compile and analyze this data to provide answers to your businesses most basic questions. How lucrative is your ecommerce business? Which marketing tools have proven to be the most useful? Could your company’s finances be used more effectively? Analysis and optimization of this information is crucial to providing a successful SEO solution for your company.
Please keep in mind that PHP Cart is not an advanced Ecommerce System. It’s only beneficial for beginners and first-time ecommerce sites expecting to do less than 100K / annual sales.
Don’t hesitate to contact us if you need help creating a successful SEO strategy for PHP Cart. Optimum 7 is a professional SEO company that understands sales, visibility and profit margins. Let us help your ecommerce business become a success!
You can call us at 1-800-736-9618.
