By: Arthur Cooper
Submitted: 2010-11-04 12:10:08 | Word Count: 664
If you are looking for an eCommerce shopping cart solution to run on your PHP and MYSQL support server, CubeCart may be the answer you are looking for. The system, which works for both tangibles and digital products, has a great set of features that help you run a successful online storefront. From easy modification to reporting, CubeCart is a good middle of the road solution. With their built in SEO functionality, the system even makes marketing your online store easier. At Optimum7, we have worked with several CubeCart clients and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.
Design and Implementation
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CubeCart utilizes an HTML template system, making is relatively easy to design your storefront. Because the system is entirely template driven, it is unnecessary to spend time working with complicated code. Users with no design experience can utilize the system to create a unique storefront that is a custom fit to their needs. More than simple color selection, the large template collection makes it possible to find the perfect template for your needs.
Features
Features are what make an eCommerce system better than other choices. CubeCart has a robust set of features that make implementing, managing and running an online storefront much more intuitive. The system allows for easy importing of product lists, making time-consuming manual input unnecessary. Security is professionally handled, protecting not only your data from loss, but your customers’ data as well. CubeCart offers multiple reporting options, as well as integrated shipping and taxing. Catalog management is made easier through the use of pricing modules, which allow the merchant to easily adjust prices and offer discounts. The features are comparable to many other solutions.
SEO
CubeCart does offer an integrated SEO (Search Engine Optimization) function. This feature ensures that your electronic storefront is completely optimized, making indexing and higher rankings a possibility. This system doesn’t include content management, but title and header tags as well as URL’s are included. The SEO process is somewhat automated, with clean URL’s automatically generated. CubeCart SEO is fairly strong for those without a background in optimization.
Overall, CubeCart is pretty standard fare, but there are several problems with the system. The first is a requirement that the merchant utilize a compatible web host. Many find this too constricting. Finally, for those merchants hoping to integrate real time debit or credit card purchases, an additional module must be purchased and integrated.
Optimum7 understands the need for executing a custom SEO Strategy for even a shopping cart that seems to have fully optimized SEO capabilities. As a store owner, you should keep in mind that the following has to be completed for any successful SEO strategy aside from the functionalities of a shopping cart solution;
Keyword Research: This is the backbone of SEO. Without identifying the correct keywords to target, it’s almost impossible to reach profitability in terms of traffic and conversions. This step is essential and should be completed by a professional internet marketing company.
On-site Optimization: While most shopping carts give you the functionality of adding custom titles and meta tags, being able to add them correctly and efficiently is a different story. Make sure that this is done correctly and that you select the right format for your URLs for the most effective SEO results.
Off-site Optimization: No shopping cart system provides this service out of the box. Building an attractive ecommerce site with a lot of functionalities and products is not sufficient. You will actually need to market it and increase the popularity of your site. This can only be done by increasing the number of relevant backlinks as well as other marketing methods. (Shopping comparison, affiliate marketing etc.)
Conversion Optimization: How profitable are you? Which marketing mediums are generating the most amount of dollars? Could you do better? How’s your checkout process functioning? The answers to all these questions rely on data, research, analysis and optimization.
In summary CubeCart is a fairly generic system. It does offer many features that online merchants rely on to run a successful storefront. Easy product management, inventory control, shipping and tax calculations as well as an easy set-up and design phase makes this system work. The drawback noted above may not affect all merchants, but for those that want integrated credit card processing without purchasing an additional module, another solution will be needed. CubeCart may work the best for smaller storefront just starting out.
Contact us if you need help with your SEO strategy for CubeCart Ecommerce. We are a professional SEO company that understands sales, profit margins and visibility. We can help. You can call us at 1-800-736-9618.
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