By: Arthur Cooper
Submitted: 2010-11-02 09:53:21 | Word Count: 664
Building an innovative online business takes time, patience and ingenuity. Most leading Internet Marketing Professionals know it also takes a successful Google AdWords campaign. AdWords, Google’s version of PPC (Pay per Click) advertising, virtually leads the market in creative advertising solutions. Customizable and intuitive, the program allows online business owners to target prequalified traffic, which in turn generates higher conversion rates. When used simultaneously with a well thought out and implemented optimization plan, Google AdWords can have a big impact on the bottom line.
While there are many factors that impact the success of a Google AdWords campaign, most notably ad placement and keyword analysis, one of the most important is Google AdWords landing pages. Correctly designed, the landing page is the finishing touch of a PPC campaign that will convert customers or convince them to click through. Proper website design involves several factors.
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1. Overall Design: Simplicity is the key. Visitors will respond to a clearly laid out and uncluttered landing page. This can be accomplished by including white space, by carefully selected graphics and by making navigation intuitive.
2. Headline: Also called the header, this is the opportunity to get the attention of the viewer. Headlines should be tested and retested to ensure the best fit. It is the first and sometimes only opportunity to convince a visitor to stay. At Optimum7, we use a “Landing Page Referral Script” to make sure that all headers are relevant to what the user is actually searching for.
3. Content: While content is important throughout a website, it is perhaps most important for the ‘lead’ or first paragraph on a landing page. As an online business owner, you have seconds to convince a viewer to stay. The content in your lead should be clear, convincing and engaging.
4. Call to Action: Sometimes referred to as the ‘offer,’ the call to action is your chance to ask a viewer to do something. Whether you are asking them to opt-in, continue reading or make a purchase, the call to action needs to be clearly stated and include intuitive instructions or directions.
5. Images: Images and videos can be very persuasive, but only if used properly. Selecting relevant images that do not distract from the overall message takes time and testing. Be sure to exercise careful judgment when adding images and graphics to a landing page.
Because of the overall importance of Google AdWords landing pages and how they fit into a larger optimization plan, many online business owners choose to work directly with their SEO provider to design and implement a Google AdWords campaign. The reason is because the underlying research into demographics, keywords and competitors are the same factors that underlie a solid optimization plan. SEO specialists are uniquely qualified assist business owners with developing, implementing and management a Google AdWords Campaign.
If your Google AdWords campaign isn’t performing as well as you would like, contact us today to see how we can help you develop a winning plan, starting with your landing pages. You can call us at 1-800-736-9618.
