By: Arthur Cooper
Submitted: 2010-10-31 16:57:09 | Word Count: 664
ColdFusion is a software language most often used for data driven Web sites. It offers a number of features giving users a huge amount of flexibility within their sites.
* Simplified database access
* Server and client cache management
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* Data retrieval
* Task scheduling
* Server clustering
* Graphing and reporting
* Simplified file manipulation
ColdFusion is extremely helpful within an internal inventory management system. However, most ColdFusion solutions (ecommerce) are not SEO (search engine optimization) and Google friendly. While ColdFusion gives you great flexibility in terms of inventory management and real time integration, it does not address the SEO issue.
Fortunately, at Optimum7, we can integrate your ColdFusion Web site into a third party SEO friendly ecommerce solution to fix that problem and promote profitability for your company.
There are four key points to creating a successful SEO strategy. Optimum7 understands the importance of making all the points work together and alongside your ColdFusion site to maximize your productivity.
1. Keyword Research is really where SEO starts. Without it, you can’t hope to have a successful SEO strategy. Discovering what your client base is searching for is crucial to increase your traffic and conversion numbers.
2. ColdFusion offers a number of flexible features to give you maximum control over your site. But are you using them appropriately? That’s where On-Site Optimization comes in. Are your URL titles dynamic or static? Static URLs are mostly keyword based and generally appear at the top of an index. It’s important to make sure your URLs are static so you get the most out of the resources available to you.
3. Having an attractive, functional ecommerce store isn’t going to do you any good if no one comes to it. Off-Site Optimization deals with marketing your site once everything is all ready to go. Pointing your customers towards your store is a vital step in having a successful SEO strategy. A professional internet marketing company will be able to help you maximize your backlinks, affiliate marketing, and shopping comparisons to help your profitability and sales rise.
4. Now that you have all this data coming in, marketing numbers, keyword research information, etc, it’s time to start analyzing it. Conversion Optimization will help you know where your business stands with regards to profits, how your dollars could be spread farther, and which marketing tactics were the most successful. Conversions, when applied properly, can play a major role in increasing sales.
Optimum7 understands the importance of your sales, profit margins and visibility. If you need help building a successful SEO strategy for your Coldfusion site, please contact us. We are ready to help your ecommerce business grow. You can call us at 1-800-736-9618.
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