By: lili smith
Submitted: 2010-10-28 20:04:44 | Word Count: 638
In 1957, Bowerman and Knight at the University of Oregon know. After graduation, Knight continued to pursue MBA degree from Stanford University, and Steve Ballmer will continue to do track and field coach at the university and the design of sports shoes. Five years later, Knight concluded from a survey of Japanese products in the low-cost, high-tech sports shoes, Cheap Nike Shoes will be the end of the German domination of the United States. After graduation, Knight went to Japan and there's Tiger sports shoes manufacturer. He introduced himself to the manufacturer from the "Blue Ribbon Sports company," he let the manufacturers believe that Tiger has a great market opportunity for the United States. Phil. Knight (young middle distance runner) + Bill. Bowerman (excellent track coach) they cooperate to provide the best performance for athletes of products.
Blue Ribbon / Tiger cooperation 1960--1971
Tiger 1962, the first product arrived in the United States.
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Knight and Bowerman 1964, 500 U.S. dollars per investment movement founded Blue Ribbon Sports company (BLUE RIBBON SPORTS), in the United States agent Tiger sports shoes. Two $ 500 + a handshake = future NIKE company.
In 1968, the restructuring had Cortez shoes Bowerman, Boston Tiger sports shoes running shoes as the best-selling products, and Knight is laid for the development of the company's financial foundation. At that time, restrictions on credit policy, Knight will be with a Japanese company Nissho Iwai in 1971 signed an import contract, the Blue Ribbon Sports company then started their own sports shoes production line, which also marked the relationship and Tiger the end. Six years, the company's assets increased to 1.96 million U.S. dollars from 8000 dollars, the number of employees developed from 0 to 45, and the first Blue Ribbon company's retail stores are opened in Santa Monica, California.
From the Blue Ribbon company to Nike 1972--1980
Blue Ribbon and the formal end of the company's partnership Tiger, and the formal establishment of a young new company, named for Nike - the Greek goddess of victory. NIKE beginning to have their own sports shoes, the first popular in the running shoes.
Knight and his wife hand-printed T-shirts and Nike Eugene 72 Olympic field distribution, but to see people ask: "Who is Nike?"
1972:NIKE company was officially established. Its predecessor was the incumbent president Phil Knight and Bill Bowerman NIKE coaches investment company Blue Ribbon Sports. In 1973, Knight and marketing programs to streamline the entire product, allows retailers to pre-orders. "Futures" thus becomes the industry standard. 1973: U.S. 2,000 meters to 10,000 meters race records creator of Perry Square Court (Prefontaine )------ first NIKE title. Because of their strong fighting spirit and indomitable spirit, known as the NIKE's "soul." NIKE International in 1978 formally established. NIKE Air Max 2009 shoes began to enter Canada, Australia, Europe and South America and other overseas markets in china
1979: the wind (Tailwind) running shoes, first pair of the patent with NIKE AIR-SOLE cushion shoes. NIKE, based in Beaverton, Oregon, was established. At this point, Nike occupied 50% of the running market. NIKE clothing line first began to be launched.
By 1980, the company has 2,700 employees, became a public company. NIKE like Cheap Nike Air Max into China, in Beijing opened its first liaison office NIKE production. After, NIKE adhering to the "Local for Local" (where, as where) the concept not only of advanced technology into China, and fully committed to local talent, production technology, marketing the concept of culture, taken from local, use of local, in China has made rapid progress.
