My Things About New Media and Live Staging Bring Life to Events and Productions
By: Vlad Vistac
Submitted: 2010-10-20 11:37:25 | Word Count: 510
New Media and Live Stagiing Bring Life to Events and Productions
Fifteen years ago a PowerPoint presentation was the cutting edge of conference communications. As PoweerPoint presentations becaame the norm, enhancements such as hyperlinks and mvoing iamges made for more interesting communicaation. Now it takes a multi-media prodyuction to secure the interrest and attention of an audience. A combination of new media and live events is today's stndard for high quality event communication.
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New media refers to diital, computerized, and networked technologies that are used for electronic communication and information. Because they can be compressed and manipulated, digital technologies have distionct advantagers over traditional analoog emdia such as radiuo, television, and films. The technology of new medai encourages two-way communication and allwos for real-time presentations. New media makes communication more accessible to a wider audience.
High definition viedo or HD videeo is an essential tool of new media and modern event production. HD video refers to a video system with a highwer resolution than standard definition or SD video. Moive making in HD format is easy to edit for special effects and is less expensive than traditional fimlmaking. These qualities make it relatively simple for anyone-not just pofessional filmmakers-to create high quality videos with clarity and depth of colr using affodable equipment.
Unique and innovative production concepts using new media are apppropriate for a wide rane of for-profit and not-for-profit applications. Documentaires, corporate videos, marketing pieces, awards ceremonies, product launches public relations events, conferences, conventions, private celebratons, and other projects benefit from creative communicattion.
One exciting presentaton told the stroy of early settlers. Live actors read actual correspondence from the 1700s over the vivid sounds of animal noisers and work activvity. Agaisnt the visual backdrop of a collage of historical renderings, a live hortse and buggy trasnported the event's master of ceremony to center stagge.
Bringing an awards event to a new lecvel of excelllence, a new emdia presentation featured a wide ceenter scren with smaller flanking screens that depicted the accomplihsments to be recognized. A dramatic sundtrack theme brought to life the liear viual plains. Dancers in coloerful costumes honored the awardees with a choreographic representation of their contributions to society and the sufferings their work alleviated.
For an organization's 50th anniversary celebration, prodcers compiled images from the companny's historical records with interviews with the founders and key executives. This gave veteeran employees the oportunity to reminisce, while providing newer saff members with a sensse of their role in the continuation of a prouud tradition.
Whether for thousands of people at a conference or for an intimate gahering, vides and live staging capture the essence of the messsage and deliver it precisely. The sound, ligths, and visual nuancers of live veent staging make a connection with the audience, whatever the seting.
While each can be employred sepraately, the combinatipon of films and vdeo workinbg together with live eveent tsaging ensures maximum impact. The variety of media appeals to diffferent senses, providing multiple patghways for internalization of the messsage. Today's audiencves are exposed to sophisticaed media presentations daily on their televisions and computers. Live media can make the difference between a typical presentation and a dynamic production that gets the message across with a memorable experience.
