By: Arthur Cooper
Submitted: 2010-10-19 17:14:48 | Word Count: 664
NitroSell Commerce offers standard SEO features but also includes customizable solutions for merchants and businesses. Nitrosell’s offerings include search engine friendly URLs and relevant keyword creation that helps to grow business and increase merchant traffic. Optimized page titles and heading tags are another NitroSell specialty that displays the page title in the next and link name in search results resulting in higher traffic as well. At Optimum7, we have worked with several NitroSell clients and we are very familiar with how this shopping cart system functions when it comes to SEO capabilities.
The META tags, including keyword and description tags, are crucial aspects of a NitroSell webstore and are automatically generated with relevant data from a merchant’s point-of-sale system. This time-saving functionality ensures that the web store has real-time integration with the internal point of sale system.
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NitroSell is constantly evolving with the most recent version including previously unsupported features that improve the POS platform. The META keywords include fields like: department name, product name, brand, theme, and even sub-descriptions for further clarifications for search engine optimization. These valuable automatic META tag generations offer unique descriptions on each page with page content at the best level for SEO functions. NitroSell is on top of this aspect of SEO, making sure that META tags stay current and relevant to each page.
Really Simple Syndication or RSS plays another important role in NitroSell’s software lines as product panels display web store promotional items. Maintaining new products in RSS feeds enables syndication on other websites, which helps drive SEO traffic as well. The RSS push technology keeps updates available to consumers for repeat web store visits without costly investments in the web store. This maintenance helps merchants and web store owners focus on growing their business with a trust that the web storefront is being updated and easily accessible by visitors.
NitroSell also relies heavily on an XML sitemap with individual web store URL listings. This site map informs search engines of URLs that can be auto-discovered by these site maps which further drives traffic. Dynamic sitemaps have the added advantage of automatic updating to make sure that point-of-sale is updated with the webstore activity.
NitroSell’s unique selling qualities also include their own Google Webmaster Tools account with automatic verification and submission of the valuable XML sitemap for review by Google for indexing and crawling. New content is indexed by Google due to the tools used by NitroSell keeping web store and merchant content constantly rising to the top of the search engines.
Optimum7 understands the need for executing a custom SEO Strategy for even a shopping cart that seems to be a fully optimized such as Nitrosell. As a store owner, you should keep in mind that the following has to be done for any successful SEO strategy aside from the functionalities of a shopping cart solution;
Keyword Research: This is a major element of SEO. Without identifying the accurate keywords to target, it’s impossible to reach profitability in terms of traffic and conversions. This step is essential and should possibly be completed by a professional internet marketing company.
On-site Optimization: While most shopping carts give you the functionality of adding custom titles and Meta tags, being able to add them correctly and efficiently is a different story. Make sure that this is done correctly and that you select the right format for your URLs for the most effective SEO results.
Off-site Optimization: No shopping cart system provides this service out of the box. Building an attractive ecommerce site with a lot of functionalities and products is not sufficient. You will actually need to market it and increase the popularity of your site. This can only be done by increasing the number of relevant backlinks as well as other marketing methods. (Shopping comparison, affiliate marketing etc.)
Conversion Optimization: How profitable are you? Which marketing mediums are generating the most amount of dollars? Could you do better? How’s your checkout process functioning? The answers to all these questions rely on data, research, analysis and optimization.
Contact us if you need help with your SEO strategy for NitroSell Ecommerce. We are a professional SEO company that understands sales, profit margins and visibility. We can help. You can call us at 1-800-736-9618.
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