Our Teams With My Friends To Air Max 90 Online Experience
By: lili smith
Submitted: 2010-10-17 19:44:45 | Word Count: 485
The Air Max 2009 interactive content will appear in several spaces online, including exclusive podcasts, regular JordanTV updates and social media sites as well as being available via mobile and on digital signage at select retailers. The website will also offer consumers a means to register their Air Max 24-7’s in exchange for exclusive content and certification of authenticity.
Blast Radius, an interactive agency, is pleased to announce the launch of the Air Jordan XX2 campaign on jumpman23.com, the official website of the Jordan Brand. This launch is part of the fully integrated Jordan Brand kick off which occurred throughout the lead up to the 2007 All-Star Weekend in Las Vegas.
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Greenreplica.com, which is dedicated to providing exclusive interactive features for Cheap Nike Air Max, began the fully integrated digital campaign in late January with a teaser video of an aspiring athlete who would eventually be the central figure in the overall digital campaign. The complete digital consumer experience of the new Air Max 90 shoe has now been fully unveiled on Jumpman23.com, and extends into mobile content and cross marketing programs. The different types of media were launched in a planned sequence with the national television advertising campaign. The experience includes a fully immersive 3-dimensional feature environment with exclusive downloads, video content, and extensive performance and technology content about the Cheap Nike Air Max.
“We really approached the campaign strategy by trying to answer the question of what would be the most impactful way to reach Jordan’s consumers with relevant and rewarding content and experiences,” says Michael Smit, Senior Director, Client Services at Blast Radius. “The Jordan Brand has at its very core a legacy of innovation and surpassing – and changing – expectations. We wanted to embody this with the campaign.”
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