By: Arthur Cooper
Submitted: 2010-10-15 11:02:52 | Word Count: 664
The importance of implementing an SEO (Search Engine Optimization) program and all of its related components is essential for any website. Content, content syndication, organic link building, keyword analysis and design all play a role in creating a highly visible web site.
In some cases, adding a PPC (Pay per Click) component may be advisable as well. Google’s AdWords program stands out from other PPC programs in its manageability and has quickly become the go-to solution for those looking to boost site traffic and increase revenue. Working with a firm specializing in this type of marketing can ensure the success of your online marketing program.
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Google AdWords provides certain advantages vs. traditional advertising and even organic search via SEO:
1. Immediate Visibility: Your ads will appear within days, even hours.
2. Targeted Traffic: Only those who type your search terms can see your ads. Only those that click your ads are charged for … ergo Pay per Click!
3. Complete Accountability: A business owner can track every step of the process and can easily learn which ads are the most effective, and where the traffic is coming from. This includes measuring your Click through Rate, Your Conversion Rate and right down the line to your ROI (Return on Investment).
4. Budget Flexibility: You can budget precisely the amount that you can afford. $10 a day or $100,000 a day.
5. Analytical Software: Google Analytics and AdWords Reports provide a rich set of tools to provide data in virtually any form you wish. You can have the data sent right to your email automatically just using one of the many settings and customizations that are available to you.
One of the biggest advantages of Google’s PPC program is the fact that it can net you website visitors immediately. Organic SEO may take months to generate results of significance, but a PPC ad can work for you right away. When used in coordination with an SEO strategy, Adwords can bring you visitors while you are waiting for your page to appear prominently in organic search results.
With AdWords, the user controls how much to pay. The basis involves a bidding system which results in cost per click pricing and allows the user to only pay for the clicks that are received. Alternatively, marketers can opt for cost per impression pricing in content network. This will allow you to pay for how many times people see the ad, as well as target individual content websites. Regardless of which pay model you choose, you set the daily advertisement budget, which gives you complete control over your cost and budget. Budgets can be as low as ten dollars per day. AdWords does not require a monthly minimum or commitment from its users. The account set up fee is only $5.00.
The advertisements are user created and managed, right down to the scheduling. You decide what days, and what hours the advertisement should run. Either one or multiple ads can be targeted with one or multiple trigger words. The advertisements may also be linked into an ad network of products and websites in order to increase exposure. This option will allow the user to place ads on other sites in Google’s network, including AOL and ask.com.
From a management capacity, you will also have online access to performance reports. At any time, day or night, you can check in on how your PPC ads are performing. This will help you determine if you should change any low performing ads or keywords. If the time and keywords initially chosen are not providing the expected results, some tweaking will generally help you establish more profitable ads. The process of eliminating non-performing in favor of diverting those funds to the performing ones are at the heart of what the optimization process for PPC is all about. Google Adwords and Analytics not only make it possible; it makes it probable.
Google AdWords is user friendly but can be cumbersome for new users, especially those not familiar with the concept of PPC. Running an effective PPC campaign means a careful program designed to manage Google AdWords. Working directly with a full service Internet Marketing Company to develop, implement and manage your Google AdWords campaign is the way to go, particularly if you are busy building and managing your business. With all that Google AdWords offers, it follows that there are many opportunities to manage the AdWords so that you get the highest percentage of relevant clicks, the highest conversion rate and maximized sales.
We have the experience necessary to manage an effective Google AdWords campaign. Contact us to see how! We are a Google Certified Partner Company!
You can call us at 1-800-736-9618.
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