By: Arthur Cooper
Submitted: 2010-10-14 12:03:09 | Word Count: 664
Finding an eCommerce solution that is easy to install and manage is essential to reach for success and profitibility. It must have the flexibility for the customer and the customization options for the storeowner. Shopify is one solution that many first time online merchants find to answer their needs without a lot of complicated set-up and coding. It comes loaded with features and is easy to optimize for maximum exposure. There are several drawbacks to the service, most notably the inability to process independent shipping and payment options. It also limits the number of products based on the monthly membership price. Still, it is a decent Ecommerce solution. At Optimum7, we have worked with several Shopify clients and we are very familiar with how this shopping cart system functions when it comes to the SEO capabilities.
Features
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While there are several critical drawbacks to Shopify, some of the features really stand out.
1. Design Feature: There are hundreds of templates that users can choose from and the additional ability to ‘drag and drop’ makes designing a storefront intuitive and fun. For those with some understanding of coding, further customizations are possible.
2. Product Display: Shopify offers storefronts the ability to market up to 50,000 products. While electronic products such as an eBook are not compatible, those that sell “physical “products find this framework works well.
3. Statistics: The most successful online businesses rely on analytical data and statistics to determine how products are performing, where visitors come from and what they do once they arrive. Shopify has a number of reporting features that makes managing this data simple.
4. Inventory: Keeping track of inventory is integrated.
5. Security: Shopify is PCI DSS compliant and PCI certified, keeping your information safe and secure.
Installation
Installation is simplified. The program is web-based, which means there is no need to download and install software to use the basic features of Shopify. For those looking for more customization, it is necessary to download ‘Vision’ Shopify’s free application that aids in creating custom pages.
Optimization
Shopify supports basic optimization functions as well. Optimization is necessary in order to attract the attention of search engines for the purposes of indexing. Shopify SEO provides clean URLs, sitemaps and Meta tag information, all critical components of the optimization program.
At its heart Shopify is a simplified shopping cart program that offers online merchants the basic functionality of an eCommerce tool set without complicated coding or design functions. The low monthly fee is nice as well. Those looking for more robust design functionality or advanced reporting, administration and functionality may want to consider a different eCommerce solution. In summary, Shopify is perfect for the new merchant, but may not be ideal for those with experience.
Optimum7 understands the need for executing a custom SEO Strategy for even a shopping cart that seems to be a fully optimized. As a store owner, you should keep in mind that an (1)advanced keyword research, (2)on-site and off-site optimization and (3)conversion optimization have to be completed for any successful SEO strategy aside from the functionalities of a shopping cart solution.
Contact us if you need help with your SEO strategy for Shopify Ecommerce. We are a professional SEO company that understands sales, profit margins and visibility. We can help.
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