Advanced SEO Training (Search Engine Optimization)
By: Arthur Cooper
Submitted: 2010-10-13 10:21:03 | Word Count: 664
We have been writing a series of articles regarding SEO (Search Engine Optimization) training. The key precepts of these writings are:
1. There is no such thing as a seminar, webinar or one week of classroom instruction that truly trains anyone sufficiently to perform SEO at a professional level.
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2. People are looking for training and it is offered due the fact that SEO is expensive.
3. Ignorance to the facts of life regarding SEO makes training an attractive proposition.
4. Adherence to the Google Webmaster Tools and its active application is your best starting point to even begin the process of training.
With this as a backdrop, let’s reiterate the key focus you need to either teach yourself using online tools and instruction or seek out in a solid training program.
Here are the fundamentals:
I. Extensive Keyword Research – this is absolutely essential. The use of extensive research, sophisticated tools and methods and an intuitive understanding of the psyche of the average user are needed in order to identify all keywords of value and include them in the online marketing plan. Advanced SEO training must focus extensively on keywords and research.
II. Onsite Search Engine Optimization –As the name suggests this is the set of processes performed on each web page that serve to accurately describe to the search engines precisely what each page is all about. Advanced SEO training includes the effective use of title tags, metatags, keyword architecture, and dozens of other elements and how they work together to quickly tell the spiders what a website is all about. Poorly done, Google and the other search engines like Bing, Yahoo and Ask will never give your pages the credit they deserve for the keywords you are targeting.
III. Content – onsite and offsite. Content is probably the least emphasized, yet the single most important component to successfully compete for high search engine rankings. It’s the fuel that drives Backlink Growth which is known to be the most important factor in webpage rankings. It is not enough to just write the article or the blog post. It must be written for a topic based on the keyword research, indexed correctly on the site itself and then syndicated widely on the internet to get high authority sites adopting and / or linking to the content. This is what Google and the other search engines are looking for … votes in favor of your site called Backlinks. Any SEO Training offering must emphasize this area more than any other.
IV Conversion Optimization – beyond learning how to drive traffic through high search engine rankings, SEO is not really effective if the traffic is not converting at a high rate. Conversion Optimization is essential for any serious SEO Training. The course work must include training in Analytical Software such as Google Analytics. It is critical that a trained SEO understands how to use Analytics to understand precisely the human behavior and interaction with the site. What keywords are finding the site? Which pages are they landing on? What is the level of engagement? How many are exiting or bouncing? How many are converting? How much time is spent on the page / site? Where are they clicking? There are dozens more questions that need to be answered. Conversion Optimization is about taking this data and acting on it with adjustments, tweaks, some redesigned elements and testing them to arrive at the greatest percentage of conversions. Advanced SEO Training must include all of these elements and how to test them involving different versions of split testing.SEO is about page 1 rankings; nothing less will do as 68% of all searchers don’t go past the first page.
SEO training must include all of the elements outlined in this writing. In addition, you must always stay abreast of what is developing in the world of Internet Marketing. This includes staying in tune with what Google is doing. You must attend conferences, seminars and webinars. You must seek the right certifications as well.
However, if you are an online business owner too busy staying focused on the business of your business, you should see Internet Marketing and SEO Professionals making sure that their processes emphasize exactly the points covered here.
If you need help getting your online marketing moving at a high level or training your staff for Advanced SEO, contact us. The initial consultation is free! Call us today at (800) 736-9618.
