By: Jason Maxwell
Submitted: 2010-10-05 10:33:41 | Word Count: 445
Brochures are equivalent to sales pitch that the salesman makes when selling a product or service. It gives the important data that potential customers need to know. Thus, it is essential that your brochures are well turned-out and eye-catching.
One aspect that concerns your brochures presentation is the printing quality. This is the reason why choosing the best printing company to make your brochure matters the most. So how can you find the best printer that would go well with your budget for printing? One way to do this is by word of mouth; ask around from friends and family if they have any suggestions. They may have heard some good reviews for such a company or they themselves may have a first hand experience on this subject. The good thing about the quality of service is that people will remember whether it was good or bad and they wont hesitate to share it.
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Brochures are made to present information about the product and services that your company is offering. It should be presented briefly and concisely with some colored images. It should by it be enough to explain or answer frequently asked questions by the customers. Images should be in high resolution so that the product can be seen in full detail. If your company is offering a service then the images should depict clearly the service that you are trying to illustrate.
There are many types of brochures that are commonly used and they are tri-fold, bi-fold, and tetra-fold. The tri-fold has two folds and has six portions that can be laid out. The bi-fold has one fold and is divided into four portions. Tetra-fold is folded thrice and is divided into eight portions. The tetra-fold has to use a special paper while the first two can use a standard letter-sized dimension.
Choose a color combination that would suit your companys colors. Choose three colros the most so that your brochure will not be looking like a rainbow. Use a monochromatic combination, that is, different shades of a single color. Or maybe you can go for contrasting colors. Other combinations are complimentary colors.
The fonts to be used should be simple and readable. You can use up to three kinds of fonts, anything above that and your brochure becomes a circus.
The usual working time that a brochure printing service can offer is two to four working days. But if you need the brochure sooner then you have to pay extra to have a rush job.
