By: Michelle Abreu
Submitted: 2010-09-30 20:59:25 | Word Count: 592
If you are like most busy business owners, your business cards are probably the last thing in your mind. With getting sales and enticing new customers your priority to get good profit, it’s likely that your business cards don’t get enough attention from you.
Ignoring your business cards is, however, a grave marketing mistake. With competition stiff nowadays, the best way to get the sales and customers you desire is by marketing vigorously. And by marketing we mean using exceptional promotional materials that tells a lot about you and your business, and business cards are among them. A well designed and presented business card will go a long way. It can bring your business to unstoppable success.
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But just because experts say that you need a business card to attain business success, you simply pick a piece of paper and print in it your business information. Today’s technology (and just a little creativity from you) allows for endless artistic options to creating exquisite business cards. If you want to be different and easily attract attention with your cards, why not consider creating a folded business card. This type of card serves as a mini brochure, perfect as a cost effective alternative to a full color brochure. If you don’t have the budget to print brochures, a folded business card can serve both as a business card and a brochure for you.
Here are a few tricks to designing an exceptional folded business card:
• Who you are, what you do, and why are you different from others. Aside from the basic information in your business card, you can put vital information about your business in it, the same way a brochure is designed. One side of the card can include your business name, address, phone number, and website, if you have. And the other side can showcase your business mission and goal, and perhaps an explanation why you are better and different from your competitors.
• Include an offer. If you think that you can’t include an offer in your business card, then think again. An offer in your folded business card is a unique way of boosting response rate of prospects. You can consider putting a discount coupon or return card for a free gift in the card. Customers are likely to hold on to your card if they know they can get something in return with your cards.
• A photo to tempt prospects. A headshot of you and a catchy tagline in front of your business card is a great way to lure customers. Whenever they see your photo and read your tagline, they will easily remember you and your business. Make sure that you use a professional photo to channel a reliable and professional image. Though not a new idea, a photo business card is sure to give a good impact to you prospects.
• Include a call to action. Like a real brochure, you can include a call to action to encourage customers to respond immediately. You can include phrases such as “call today and get a free consultation” or “get 20% discount by presenting this card upon purchase in our store”. A call to action will surely result in increased customer response and sales. So, don’t forget to include one in your business card printing.
A folded business card that works as a mini brochure is indeed a good way to make use of every possible resource to promote effectively. So, create your own mini brochure today and give your prospects a good reason to contact you right away.
Author Resource:-
Michelle Abreu has been writing articles online for about 2 years now in a printing company. You can also check out this website for more information about business cards and tips on how to make effective online business card printing.
