Numerous individuals have noticed of SEO (Search Engine Optimization) on the web. SEO is applied for marketing and promoting online products and services. There are individuals who still do not believe in the power of Search engine optimization and online advertising. I had a appointment with a CEO who operates a software company in Trondheim, Norway lately. We discussed about one of his development projects. Then he affirmed the exact following sentence in Norwegian. "We do not need SEO, we have our clients. We do not need people Google us on the internet! ".This person has a start up company with 12 employees. Don’t you think that SEO and branding is the foundation of any start up businesses? I asked. He responded that he does not need it. A guy promised to provide him clients. Don’t you care to increase your ROI? I asked again. During our dialogue he was very excited about his products and how much money they are going to make etc.! I really did not believe my ears about his strange and unrealistic “marketing plan”. Then he discussed the software development project with me. After the meeting with the company’s CEO, I could not believe I had such conversation with a person who is running a business, especially for a person who is selling a digital product!
As many of us recognize, the search engine optimization enables a business owner to advertise the web page online. In this process, the content of the page should be keyword-rich so that the robots will be able to recognize the relevancy of the website’s content. So why should a business owner care about SEO anyway? What kind of SEO campaign is relevant today? Should we rely on the traditional seo such as link building, forum posting? Or should we rely on article writing and promote our products through the articles?
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Let's talk about website content. I have been promoting flash websites for ages and the secret for SEO flash sites, is the article writing. Yes, you read correctly. Article writing is one of the best promotional solutions for small businesses with limited budget. Secondly, imagine you put your link among thousands of other links related to your niche on various directories. Are we writing and building links for search engines or humans? The suitable answer is humans and search engines. But have you ever thought if a human stumble upon your website, what a turn off it will be if the user gets content that is entirely targeted for search engines? Don’t you think it is a waste of time and energy to put all the keywords on a page for spiders? Keyword-rich content can become easily available for the targeted prospects. A businessman should first research and study the right keywords that match with the content of their website. For instance, if you are running a business of web design or ecommerce website, you should implement those keywords that describe your products or services. There are many SEO software on the internet and most of them are functional 50%.
The whole point of automating a procedure is to save time and money, but many users still have problem with these software programs. And most of these applications may get you banned on Google and many well known social booking websites and communities. There are some businesses that intentionally spam via emails, but there are some small businesses that do not have any intention of spamming at all, but were marked as spammers by certain social media sites such as reddit. Why? The reason is that when they use such SEO and link building software they may get problem. Here is an example. The software repeats the same link submission with the same keywords, or submits links without any keywords etc. When the community or directory owners and moderators look at the links, they ban the business owner from submitting to their directories and worse of all they flag the site as spam and ruin the site owners popularity! As a result do you think that we should quit on automating our processes? The answer is no. We live in the human and computer interaction. Therefore nothing is wrong with automating our processes. Until we find the right software for our promotional processes, the best option is article writing and getting online exposure. If you need help, outsource your project on marketplaces such as Globfreelance.com. Outsourcing your SEO to humans is better than submitting the task to a software and put your business in danger. Humans are still dominating the world and robots cannot possibly do the taks as effective as possible.
If you wish to outosurce your project to a dedicated SEO-er, submit your project to SEO Norway at maria-johnsen.com or golden-way-media.com
