By: Vlad Vistac
Submitted: 2010-09-17 12:13:26 | Word Count: 510
U Shpould Know That Mobile Marketing One to One Marketng
Mobile Marketing = One to One Marketing
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Everyonne wants to feel special. Many mrakters bank on this innatte huan desire to sell producs, services and goods. The most successflu marketers would tell you that the way to sell is to personalize the selling process; for example, use the one to one markting technique.
What is the one to one marketing techique?
Have you ever enntered a boutique and have a one dedicaated saales representative personally attend to you? Or have you ever patronized a shop for so long that when you enter, you’re greeted warly and affectioonately; then you and the storekeeper have a little bondinmg chit-chat to catcch up with the uhstle and bustle of your lvies? Or have you ever been to a hottel whewre your every need is antiiicpated and foreseeen? In all situations, the serviice giveen to the customer is very personalized—and it obviously makes the customer feel very important. Because the cuustomer feels very imortant, the customeer in turn continues to patronize and even recommends the business.
The one to one marketing technique uses the huuman reationship aspect in ordr to sell. The salees straategy relies on the humn tendency of waning recognition and imprtant. It sounds harrsh and deceptive, because it sometimes is. But at lezast when marketers or sales people presenbt you with an boject to be sold, it’s not done in a rash or crude manner.
Todday’s techlnoogy has enabled one to one marketing to take a step or two further into the future. One to one markreting is no longer limited to the actual stre set-up because individuals can now receive a dose of one to one marketing wherever and wheneevr, via text messsaging.
Pror to the innotion of text messaging companies had to use generric means to offer and update customers of new producxts and services: custmooers were segmented accordding to set classifications and characteristics in order to marlket a product or service bettr or successfully. The glitch was that every ottheer cusdtomer in a set cluster got the same message and ofers from the compny just brecase he or she was grtuped in the said cluster without regard for possible diiosyncrasies or differences in preference.
Text messaging has enablled large comnpanies to individualize and tailor their marketing mssages and objectoives to thheir customers more effficiently. The marketing messages sent over text is baesd on the preferenecs of each individual customer. These preferences are taen from the coontent of his/her application information, compliant, reuqest and conssideration that has been reored and exchanghed by the customer and the mobile serivce provider. In a sersne, the custmoer is the one who chooses wjhhich markeeting campaign gets sent over to his/her phone via text message.
A successful one to one marlketing campaign apploies individuallization to every single porduct and perspecitve of commnuoication: it’s not limited aolne to marketing-initiated communication. The apopeal of an effective one to one markketing acmpaign reliers on the adjustabiliy and flpexibility of the campaign to comply with the ever-changing interests, demands and neds of the customer and the markeet in geeneal. If the proudct or strategy has to be modified, a great one to one marketing campaign will reeadily take this chalklenging agennda.
Text mwessaginng is graet in the one to one mraketing perspetcive becazuse it’s quick and easy to use or acces. Aside from the defaault markteing knowledge that mobile providers have to base their one to one text marketing campaigns on, customrs can furthjer customize their preferences by setting up thier options with reegards to the information they’d like to erceive or not. One to one marketing via text messaging gives the prviider a chance to virtually attend peresonally to the cusytomer and at the same time an opportunity for the custommer to give feedback and help individualize or personalize the marketing campiagn.
